Course summary

Overview Ever wondered how successful communication transcends cultural and linguistic barriers? Ever considered how global companies manage their diverse workforce? Or what makes for successful communication in business specifically? On this course, you’ll develop your understanding of global business and discover the essentials of business, marketing and intercultural communication, discovering how important global communication and intercultural awareness are today for individuals and businesses. Your intercultural training will invite you to challenge yourself and the cultural stereotypes that create barriers to successful communication. You’ll develop your understanding of how global businesses manage workforces with widely differing languages, values, and business practices. You’ll then have the chance to put your skills to the test by spending an optional semester abroad. You’ll be taught alongside UK, EU and international students, enhancing your linguistic and intercultural communication skills. You’ll also be able to start, or improve, your fluency in another language. You’ll graduate ready to work in a range of fields, or to deepen your learning with further study. About This Course Intercultural awareness is perhaps more crucial now than ever. On this degree, you’ll work with experts in the field of intercultural communication to explore key global challenges. You’ll consider how we can break down barriers to successful communication within business, communities, education and politics. You'll develop your business acumen by undertaking modules that will give you a solid foundation in business management. Later in your degree, you will have the chance to specialise in marketing, business ethics, or intercultural communication. Throughout your degree, you’ll learn through a combination of lectures, seminars and workshops. Our teaching in Language and Communication Studies is informed by cutting-edge research and practice in intercultural communication, and you’ll receive teaching in business and management from the Norwich Business School. That means you’ll get direct insight into the latest issues and debates from a range of perspectives. You’ll carry out independent and group study, pursuing research in UEA’s state-of-the-art library, writing essays and carrying out practical work or projects. You will develop not only written and spoken skills, but also project management, teamwork and interpersonal skills, and leadership skills. You’ll also be encouraged to develop links with local businesses, schools, and charities, which will require you to engage with them outside of formal teaching time. By applying your theoretical knowledge to a range of real-world situations, through authentic assessments you will develop a wide range of skills, honing the qualities you need to succeed in today's globalized world. Disclaimer Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk