University College Birmingham

Degree level: Undergraduate
Awarded by: University of Birmingham

Digital Marketing

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Course summary

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Course snapshot All business sectors are seeking out graduates with digital marketing skills and our Digital Marketing course, accredited by University of Birmingham, will give you the skills and confidence to thrive in this competitive field. Who’s the course for? Digital marketing channels have revolutionised the manner in which all businesses – domestic or global, and large or small independent enterprises – operate and market their commercial activities. An ever-increasing number of organisations are embracing digital marketing platforms to enhance and support their core marketing communications objectives – and this course will allow you to maximise your career opportunities and progression. Why should I study the course?

  • PROFESSIONAL PLACEMENT – Gain valuable real-world experience during your studies by taking on an optional 48-week paid work placement
  • PRACTICAL APPLICATION – Apply the theory you have learned to practical situations on consultancy projects, as well as having the chance to research and develop a new digital concept
  • INDUSTRY VISITS - Visit marketing industry firms in order to explore how the sector operates
  • ENRICHMENT – Network with digital marketing professionals and agencies, as well as hearing from a variety of expert guest lecturers
Great. Tell me some more You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our experts will also help to support your professional and career development and equip you for work in today’s digitally-enhanced marketing environment. A variety of innovative, entrepreneurial and creative modules are available to enhance your digital marketing skills and competencies. What skills will I gain? You will work on live digital marketing projects and be able to network with digital marketing agencies and professionals. You will develop an understanding of web 2.0 technology advancements and study consumer behaviour trends within the digital sphere. There are opportunities to engage in consultancy projects, allowing you to apply theoretical concepts to practical situations. Your experience will be further enhanced through guest lectures from leading digital and social media industry experts. What about the future? Digital marketing is a cutting-edge marketing sector offering superb career opportunities. Graduating with this degree will enable you to pursue a career path in:
  • Web design and digital marketing
  • Media development and advertising
  • Online community management
  • Social media marketing and management
  • Digital planning and strategy
On successful completion of foundation degree, you could decide to take the final year of the BA (Hons) degree.

Course details

Modules

YEAR 1

  • Essentials of Digital Marketing Communications
  • The External Business Environment
  • Marketing Dynamics
  • People and Organisations
  • Planning for Professional Development
  • Principles of Finance
  • Digital Toolkit
YEAR 2
  • Marketing Intelligence
  • Consumer Insights
  • Digital Marketing Planning
  • Advanced Digital Toolkit
  • Employability in Practice
Plus one option from:
  • Digital Content and Copy
  • Enterprise Start-up Studies
  • Operational Sales Management
  • Creative Communications
  • Business Innovation and the Environment
  • Voluntary Initiative
Professional Placement (optional 48-week placement)

Assessment method

Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction. Teaching Example of a typical teaching week (up to 15 contact hours):

  • Large group teaching – 6 hours
  • Smaller group teaching – 6 hours
  • Tutorials – 2 hours
  • Graduate Advantage – 1 hour
  • Subject-related workshops – 1 hour
  • Field trips and visits
You will also need to commit around 20 hours per week for individual study time. Assessment Estimated breakdown of assessment for this degree course:
  • Coursework – 68%
  • Practical assessment – 24%
  • Written examinations – 8%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.


How to apply

Application codes

Course code:
9N04
Institution code:
B35
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact [email protected] to check your eligibility. Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions. Students who are studying a mixture of qualifications will receive an offer that will be inclusive of all Level 3 qualifications.


English language requirements

TestGradeAdditional details
Cambridge English AdvancedLevel B2BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill
IELTS (Academic)BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component
Institution's Own TestBA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

http://www.ucb.ac.uk/our-courses/international/english-language-requirements/english-language-requirements-table.aspx


Unistats information

Operated by the Office for Students
90%
Student satisfaction
67%
Employment after 15 months (Most common jobs)
78%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £11500 Year 1

Additional fee information

UK/EU If you are a UK/EU student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2020/21, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English or EU student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK/EU Fees please go to our website here - https://www.ucb.ac.uk/our-courses/undergraduate/fees-funding-and-scholarships/full-time-tuition-fees-and-finance/full-time-tuition-fees.aspx International: More information about International Fees please go to our website here - https://www.ucb.ac.uk/our-courses/international/tuition-fees-and-scholarships.aspx
Digital Marketing at University College Birmingham - UCAS