Course summary
TEF Silver
University College Birmingham has opted into the TEF and received a Silver award.
Course snapshot All business sectors are seeking out graduates with digital marketing skills and our Digital Marketing course, accredited by University of Birmingham, will give you the skills and confidence to thrive in this competitive field. Who’s the course for? Digital marketing channels have revolutionised the manner in which all businesses – domestic or global, and large or small independent enterprises – operate and market their commercial activities. An ever-increasing number of organisations are embracing digital marketing platforms to enhance and support their core marketing communications objectives – and this course will allow you to maximise your career opportunities and progression. Why should I study the course?
- PROFESSIONAL PLACEMENT – Gain valuable real-world experience during your studies by taking on an optional 48-week paid work placement
- PRACTICAL APPLICATION – Apply the theory you have learned to practical situations on consultancy projects, as well as having the chance to research and develop a new digital concept
- INDUSTRY VISITS - Visit marketing industry firms in order to explore how the sector operates
- ENRICHMENT – Network with digital marketing professionals and agencies, as well as hearing from a variety of expert guest lecturers
- Web design and digital marketing
- Media development and advertising
- Online community management
- Social media marketing and management
- Digital planning and strategy
Course details
Modules
YEAR 1
- Essentials of Digital Marketing Communications
- The External Business Environment
- Marketing Dynamics
- People and Organisations
- Planning for Professional Development
- Principles of Finance
- Digital Toolkit
- Marketing Intelligence
- Consumer Insights
- Digital Marketing Planning
- Advanced Digital Toolkit
- Employability in Practice
- Digital Content and Copy
- Enterprise Start-up Studies
- Operational Sales Management
- Creative Communications
- Business Innovation and the Environment
- Voluntary Initiative
Assessment method
Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction. Teaching Example of a typical teaching week (up to 15 contact hours):
- Large group teaching – 6 hours
- Smaller group teaching – 6 hours
- Tutorials – 2 hours
- Graduate Advantage – 1 hour
- Subject-related workshops – 1 hour
- Field trips and visits
- Coursework – 68%
- Practical assessment – 24%
- Written examinations – 8%
How to apply
Application deadlines
If your application is completed by the following date, it’s guaranteed to be considered:
15 January
*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!Application codes
You will need these codes when you add a choice to your application.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact [email protected] to check your eligibility. Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions. Students who are studying a mixture of qualifications will receive an offer that will be inclusive of all Level 3 qualifications.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| Cambridge English Advanced | Level B2 | BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill |
| IELTS (Academic) | BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component | |
| Institution's Own Test | BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component |
To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.
UCB English Language Requirements
Fees and funding
Tuition fees
| EU | £9250 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| International | £11500 | Year 1 |
Additional fee information
UK/EU
If you are a UK/EU student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2020/21, your fee for this academic year will be £9,250. A half year tuition fee is £4625.
This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise).
If you are an English or EU student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year.
If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England.
UCB does not charge for 24 or 48 week placements.
More information about UK/EU Fees please go to our website here -
https://www.ucb.ac.uk/our-courses/undergraduate/fees-funding-and-scholarships/full-time-tuition-fees-and-finance/full-time-tuition-fees.aspx
International:
More information about International Fees please go to our website here - https://www.ucb.ac.uk/our-courses/international/tuition-fees-and-scholarships.aspx
Provider information
University College Birmingham
Summer Row
Birmingham
B3 1JB
Clearing contact details
Apply Direct to UCBUCB Admissions
0121 604 1040
Additional information
Haven’t secured a place at university? Don’t panic! You can apply for a place at UCB through the clearing process, which opens every year in July. Not familiar with the clearing process? Here, you will find everything you need to know to get the ball rolling and secure your place at UCB. Our team of dedicated clearing advisors have your very best interests at heart and will guide you through every aspect of your application. Simply call us on 0121 604 1040 and we’ll get you started on your journey.