This course is accredited by the University of Warwick OVERVIEW Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry. Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills. Accredited by the Digital Marketing Institute (DMI), our Digital Marketing course offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting. WHY CHOOSE THIS COURSE?
- Work placement – Gain invaluable real-world experience before you graduate by taking on an optional 48-week paid work placement
- Practical application – Apply your learning on consultancy projects, as well as having the chance to research and develop a new digital concept and work in our Digital Creative Studio
- Industry approved – Our marketing course is accredited by the Digital Marketing Institute (DMI), providing you with additional industry recognition
- Enrichment – Network with digital marketing agencies and professionals, hear from expert guest lecturers and visit firms within the marketing industry
- Digital marketer
- Social media manager
- Advertising account executive
- SEO specialist
- Pay-per-click (PPC) specialist
- Analytics manager
- Please refer to our website www.ucb.ac.uk for the latest updates to this course
- Fundamentals of Content Production
- The People Perspective
- Essentials of Marketing
- Understanding Audience
- Digital Toolkit
- Social Media Management
- SEO and Digital Advertising
- UX Design
- Digital Content and Copy
- Campaign Planning
- Marketing Intelligence
- Advertising Psychology
- E-Commerce and Customer Experience Design
- Interactive Media
- Sales Management
Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk ASSESSMENT Estimated breakdown of assessment for this degree course:
- Coursework – 68%
- Practical assessment – 24%
- Written examinations – 8%
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact [email protected] to check your eligibility. Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions. Students who are studying a mixture of qualifications will receive an offer that will be inclusive of all Level 3 qualifications.
English language requirements
|Cambridge English Advanced||Level B2||BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill|
|IELTS (Academic)||BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component|
|Institution's Own Test||BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component|
To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.
UCB English Language Requirements
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Republic of Ireland||£9250||Year 1|
|Northern Ireland||£9250||Year 1|
Additional fee information
University College Birmingham
Clearing contact detailsApply Direct
0121 604 1040
Haven’t secured a place at university? Don’t panic! You can apply for a place at UCB through the clearing process, which opens every year in July. Not familiar with the clearing process? Here, you will find everything you need to know to get the ball rolling and secure your place at UCB. Our team of dedicated clearing advisors have your very best interests at heart and will guide you through every aspect of your application. Simply call us on 0121 604 1040 and we’ll get you started on your journey.