University College Birmingham

Degree level: Undergraduate
Awarded by: University of Warwick

Digital Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

This course is accredited by the University of Warwick OVERVIEW Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry. Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills. Accredited by the Digital Marketing Institute (DMI), our Digital Marketing course offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting. WHY CHOOSE THIS COURSE?

  • Work placement – Gain invaluable real-world experience before you graduate by taking on an optional 48-week paid work placement
  • Practical application – Apply your learning on consultancy projects, as well as having the chance to research and develop a new digital concept and work in our Digital Creative Studio
  • Industry approved – Our marketing course is accredited by the Digital Marketing Institute (DMI), providing you with additional industry recognition
  • Enrichment – Network with digital marketing agencies and professionals, hear from expert guest lecturers and visit firms within the marketing industry
FACILITIES Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software. If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities. ACCREDITATIONS AND PARTNERSHIPS This course is accredited by the Digital Marketing Institute (DMI). PLACEMENTS Our course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees. Employers we have worked with include Drakos DMC (Cyprus), Yiatros Group (Cyprus), The Sea Pines Resort (USA) and Wintech-group (Wolverhampton). CAREERS AND PROGRESSION Examples of careers you could pursue following this course:
  • Digital marketer
  • Social media manager
  • Advertising account executive
  • SEO specialist
  • Pay-per-click (PPC) specialist
  • Analytics manager
Upon completion of the foundation degree, you can also progress onto the final year of our full BA (Hons) degree.
  • Please refer to our website www.ucb.ac.uk for the latest updates to this course

Course details

Modules

YEAR 1

  • Fundamentals of Content Production
  • The People Perspective
  • Essentials of Marketing
  • Understanding Audience
  • Digital Toolkit
  • Social Media Management
YEAR 2
  • SEO and Digital Advertising
  • UX Design
  • Digital Content and Copy
  • Campaign Planning
  • Marketing Intelligence
Plus one option from:
  • Advertising Psychology
  • E-Commerce and Customer Experience Design
  • Interactive Media
  • Sales Management
YEAR 3 Work Placement (optional)

Assessment method

Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk ASSESSMENT Estimated breakdown of assessment for this degree course:

  • Coursework – 68%
  • Practical assessment – 24%
  • Written examinations – 8%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.


How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact [email protected] to check your eligibility. Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions. Students who are studying a mixture of qualifications will receive an offer that will be inclusive of all Level 3 qualifications.


English language requirements

TestGradeAdditional details
Cambridge English AdvancedLevel B2BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill
IELTS (Academic)BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component
Institution's Own TestBA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

http://www.ucb.ac.uk/our-courses/international/english-language-requirements/english-language-requirements-table.aspx


Unistats information

Operated by the Office for Students
73%
Student satisfaction
53%
Employment after 15 months (Most common jobs)
73%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250 Year 1
EU £13500 Year 1
International £13500 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

UK: If you are a UK student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2021/22, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK Fees please go to our website here - https://www.ucb.ac.uk/study/fees-and-funding/undergraduate-fees/ EU and International: More information about International Fees please go to our website here - https://www.ucb.ac.uk/our-courses/international/tuition-fees-and-scholarships.aspx

Provider information

Visit our website

Our COVID-19 information

University College Birmingham
Summer Row
Birmingham
B3 1JB


Clearing contact details

Apply Direct
UCB Admissions

0121 604 1040

Course Clearing information

Additional information

Haven’t secured a place at university? Don’t panic! You can apply for a place at UCB through the clearing process, which opens every year in July. Not familiar with the clearing process? Here, you will find everything you need to know to get the ball rolling and secure your place at UCB. Our team of dedicated clearing advisors have your very best interests at heart and will guide you through every aspect of your application. Simply call us on 0121 604 1040 and we’ll get you started on your journey.


Course contact details

Visit our course page
Enquire Direct
UG Home and EU Admissions

0121 604 1040

Apply Direct
International Admissions

0121 232 4447

Digital Marketing at University College Birmingham - UCAS