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Course summary

Overview Do you want to play a role in the data revolution? Data has been identified as a major source of value, but only for those organisations that can capture, integrate and analyze it, and apply the resulting knowledge to business decisions. This course will give you the skills and knowledge to manage the whole business analytics process, from data to decisions, including delivering the technical and human resources required and managing the legal, regulatory and ethical challenges that emerge. This course will prepare you for a wide range of roles in the new data economy, from management and leadership roles in major corporates, to consulting and contracting roles for organizations of all sizes, and even entrepreneurship and new firm formation. About This Course The course focuses on the management of the whole business analytics process, from the identification, integration and ‘cleansing’ of data, through various forms of data analysis, to the visualisation and presentation of results and their incorporation into decision-making. Throughout these stages, there is a strong focus on governance and ethics, on the one hand, and the management of the underpinning resources and infrastructure on the other. Throughout the course, the focus is on the practical application of the skills that you learn. Assessment is mainly based around business analytics projects that enable you to test your knowledge against authentic business problems, using real data and deploying cutting edge techniques. While a solid understanding of the application of data science techniques forms a major strand of the course, you will develop a much wider, critical understanding of data management, including the whole data life cycle – from creation and storage, through integration and manipulation, to deletion – and the use (and misuse) of data in decision-making. Disclaimer Course details are subject to change. You should always confirm the details on the provider's website:


Compulsory modules include: Advanced topics in Data Analytics, Business Research Methods, Data Analytics for Business, Introduction to Digital Business, Marketing Theory and Practice, Postgraduate Dissertation.

Entry requirements

At least a 2.1 Honours degree or higher. All applicants who are not a British national and/or whose 1st language is not English will need to demonstrate a suitable level of English language proficiency. This is equivalent to an IELTS 6.5 overall, with a minimum of 5.5 in all 4 components.

Fees and funding

Tuition fees

England £11850 Whole course
Northern Ireland £11850 Whole course
Scotland £11850 Whole course
Wales £11850 Whole course
International £20400 Whole course

Additional fee information

Fee Includes provision of all core text books.
Business Analytics and Management at University of East Anglia UEA - UCAS