Studying Marketing at Lancaster helps to develop an understanding of many current and critical questions. Why do people buy a product or service? How are YouTube, vlogging and Instagram influencers changing the marketing landscape? What are the ethics behind collecting consumer data? From sales to branding, consumer behaviour to distribution, marketing is crucial to a company's success. Skilled professionals are required to develop, design and implement marketing programmes, processes and activities. This degree provides an all-round understanding of marketing and includes a study of key areas including Consumer Behaviour, Marketing Communications and Global Markets. You will also study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context. During the three years of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. You will also carry out a market research project with a real client which may include an international branded organisation, agency, charity or local company. These projects will strengthen your market research abilities and give you the opportunity to apply theoretical knowledge to the real world. If you wish to gain a holistic understanding of current marketing theory and practice, you will receive an excellent grounding by studying with us. Past graduates have been employed as assistant brand managers, account executives and marketing managers across a wide spectrum of commercial and not-for-profit organisations.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
GCSE English Language grade B or 5
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|