Buckinghamshire New University

Degree level: Undergraduate


Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Our BA (Hons) Marketing degree provides the perfect blend of practical theory and hands-on experience allowing you to learn the latest communications strategies whilst working with real-life organisations to implement them. We are committed to supporting you to become a success inside and outside of the lecture theatre. We are proud to be industry accredited by professional body, the Chartered Institute of Marketing (CIM). Graduating with an accredited degree provides you with a competitive advantage that is recognised nationally and internationally, opening doors for you and giving you exemption from professional CIM qualifications. Why study this subject? Do you like to help drive forward business goals and growth through sharp market insight and strong creative strategy? Our Marketing degree is the perfect way to gain a comprehensive understanding of the role of the marketer and the skills required to research, design, develop and deploy marketing plans at local and global level. We provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further post-graduate study. Recent graduates have gone to work for companies like Mediacom, Spark Foundry and Vodafone. Why study at Buckinghamshire New University? We have a high lecturer to student ratio that ensures that you will receive continual and first-hand support throughout your degree. Our industry experienced lecturers bring a wealth of knowledge to the programme and are focused on helping you achieve your best. They are always on hand to help with any questions you may have and are more than happy to recommend further resources to strengthen your knowledge. We see you as an individual and will support you to help you to stretch and excel your abilities and graduate with a versatile and in-demand degree. What will I study? We believe that learning doesn’t just take place in the lecture theatre, our Marketing degree has been designed to give you ample opportunity to put your education into practise. Companies join us from industry to set live briefs for you to complete, allowing you to directly apply what you have been learning whilst developing your skills through working with a real-life business. Companies we have previously worked with include, Hovis, Sacla’, Buckinghamshire Mind and One Can Trust. In your first year you will study a broad range of topics including, marketing principles, consumer psychology, organisational behaviour and data insight for business decisions to solidify your understanding of the foundations of business and marketing. During your second year, you will further your understanding and develop your skills through topics, including, business consulting, strategic marketing, business economics and customer experience. In your final year, the emphasis will be on transitioning you from student to graduate. You will study a number of topics, ranging from international marketing management to consumer brand relationship. You will also undertake either a dissertation on a topic of your choice or a consultancy project. What are my career prospects? From day one you will develop your career prospects with the opportunity to learn about developing a LinkedIn profile and CV to help secure internships whilst studying at the University. You will actively work with businesses as a consultant with the support of tutors to allow you to gain industry experience and contacts whilst developing your abilities. Careers in marketing are highly sought after across the globe. Having the foundation of having studied a degree in the subject the world becomes your oyster. The topics you will study on this programme and the transferrable skills you will have developed will make international careers easily accessible. BNU graduates have gone on to work at a variety of companies, such as Amazon, Johnson and Johnson, Adidas and McLaren Automotive.

Course details


Year one Global Business environment Graduate Challenge Consumer Psychology Principles of Marketing Marketing Communications Organisational Behaviour Career Viewpoint Data Insight for Business Decisions Year two Business Consulting Strategic Marketing Contemporary Business Economics Enterprise and Entrepreneurship Consulting in practice Operations and Service Management Digital Business and New Technologies Customer Experience Year three Research Methods Strategic Agility International Marketing Management Consumer Brand Relationship Managing & Developing Innovation and Creativity Change Management and organisation Development (optional) IMC Strategy and Planning (optional) Dissertation (optional) Consultancy Project (optional)

Assessment method

Throughout your three years on this course you will carry out the following assessment activities: individual reports; presentations; examinations; enterprise activities; project work; dissertation or consultancy project.

How to apply

This course has limited vacancies, and is no longer accepting applications from some students. See the list below for where you normally live, to check if you’re eligible to apply.






Northern Ireland

Republic of Ireland

Application codes

Course code:
Institution code:
Campus name:
Buckinghamshire New University
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

For information about applying to Buckinghamshire New University as an International applicant, please visit https://www.bucks.ac.uk/study/international

Entry requirements

Qualification requirements

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year.

Please click the following link to find out more about qualification requirements for this course


Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £14250 Year 1
International £14250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Sponsorship information

Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit https://www.bucks.ac.uk/study/fees-and-funding/financial-support-bursaries-and-scholarships

Marketing at Buckinghamshire New University - UCAS