Course summary

Our BA (Hons) Marketing degree provides the perfect blend of practical theory and hands-on experience allowing you to learn the latest communications strategies whilst working with real-life organisations to implement them. We are committed to supporting you to become a success inside and outside of the lecture theatre. We are proud to be industry accredited by professional body, the Chartered Institute of Marketing (CIM). Graduating with an accredited degree provides you with a competitive advantage that is recognised nationally and internationally, opening doors for you and giving you exemption from professional CIM qualifications. Why study this subject? Do you like to help drive forward business goals and growth through sharp market insight and strong creative strategy? Our Marketing degree is the perfect way to gain a comprehensive understanding of the role of the marketer and the skills required to research, design, develop and deploy marketing plans at local and global level. We provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further post-graduate study. Recent graduates have gone to work for companies like Mediacom, Spark Foundry and Vodafone. Why study at Buckinghamshire New University? We have a high lecturer to student ratio that ensures that you will receive continual and first-hand support throughout your degree. Our industry experienced lecturers bring a wealth of knowledge to the programme and are focused on helping you achieve your best. They are always on hand to help with any questions you may have and are more than happy to recommend further resources to strengthen your knowledge. We see you as an individual and will support you to help you to stretch and excel your abilities and graduate with a versatile and in-demand degree. What will I study? We believe that learning doesn’t just take place in the lecture theatre, our Marketing degree has been designed to give you ample opportunity to put your education into practise. Companies join us from industry to set live briefs for you to complete, allowing you to directly apply what you have been learning whilst developing your skills through working with a real-life business. Companies we have previously worked with include, Hovis, Sacla’, Buckinghamshire Mind and One Can Trust. In your first year you will study a broad range of topics including, marketing principles, consumer psychology, organisational behaviour and data insight for business decisions to solidify your understanding of the foundations of business and marketing. During your second year, you will further your understanding and develop your skills through topics, including, business consulting, strategic marketing, business economics and customer experience. In your final year, the emphasis will be on transitioning you from student to graduate. You will study a number of topics, ranging from international marketing management to consumer brand relationship. You will also undertake either a dissertation on a topic of your choice or a consultancy project. What are my career prospects? From day one you will develop your career prospects with the opportunity to learn about developing a LinkedIn profile and CV to help secure internships whilst studying at the University. You will actively work with businesses as a consultant with the support of tutors to allow you to gain industry experience and contacts whilst developing your abilities. Careers in marketing are highly sought after across the globe. Having the foundation of having studied a degree in the subject the world becomes your oyster. The topics you will study on this programme and the transferrable skills you will have developed will make international careers easily accessible. BNU graduates have gone on to work at a variety of companies, such as Amazon, Johnson and Johnson, Adidas and McLaren Automotive.

Course details