Marketing at Buckinghamshire New University - UCAS

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Course summary

Do you have a flare for identifying, understanding and engaging with an audience? Our BA (Hons) Marketing programme is the perfect way to gain a comprehensive understanding of the role of a marketer. You’ll develop the practical, analytical and critical thinking skills required to succeed within a fast paced and diverse job environment. We live in is a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body The Chartered Institute of Marketing (CIM), this degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape. This course has a shared first year across multiple specialisms. After your first year, if you want to study a different specialism you can choose to change between BA (Hons) Marketing and BA (Hons) Marketing and Media Communications. Why study this subject? Studying this degree will help you gain a comprehensive understanding of the role of marketing, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills to make your mark in the business world. We’ll help provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further postgraduate study. Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world. Why study at Buckinghamshire New University? Our industry-experienced academics have specifically designed this course to reflect the best industry practices along with established and newly emerging thinking in this dynamic sector. You’ll develop the marketing expertise needed to succeed in the rapidly changing world of business. From developing a ‘tool kit’ of knowledge, experience and skills to working as a strategic level ‘executive’ in your final year, we have designed our course to allow you to graduate ready to enter the workplace. Some of the companies we have worked with include large businesses such as Hovis, Percy and Reed, and Sacla as well as not for profit organisations including Bucks Mind and One Can Trust. Whatever your area of interest, we have you covered. Our lecturers work hard to ensure that you can develop your interests and abilities. From the core theoretical knowledge needed to excel to the ‘soft skills’ needed to work collaboratively, problem solve and creatively approach projects. We’ll ensure you develop a well-rounded skillset ready to jump straight into the workplace. You’ll cover topics including the customer experience, introduction to data analytics, strategic marketing, consumer brand relationship and Integrated Marketing Communications (IMC) strategy and planning. Recent graduates have gone to work for Premier League football clubs, Formula 1 racing teams and various global media communications agencies. What are my career prospects? Careers in marketing are highly sought after across the globe. The topics you will study on this programme, and the transferrable skills you will have developed, will make international careers easily accessible. Alumni have entered a diverse range of careers including technology and digital companies. Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields.


Year one Core modules People Management and Employment Skills Global Business and Sustainability Introduction to Data and Analytics Introduction to Financial Decision Making Principles of Marketing Opportunity Modules 2 x 10 credit Level 4 Opportunity modules Year two Core modules Consultancy in Practice Strategic Marketing Customer Experience Responsible Enterprise and Ethical Research Optional Modules Consumer Behaviour Data Analytics for Business Decisions Year three Core modules Consumer Brand Relationship International Marketing Integrated Marketing Communications (IMC) Strategy and Planning Independent Professional Project Optional Modules Sustainable Strategic Agility and Innovation Digital and e-ccommerce Strategy

Assessment method

At Buckinghamshire New University we like to foster an interactive and student-focused teaching style where we blend lectures, interactive workshops sessions, guided self-study and directed research and investigations. We have specifically designed our student teaching and assessment so it reflects how your work will be assessed in the real world. Our focus is on ensuring you develop skills in gathering clear insight from research material and being able to communicate effectively as possible, both by the written word via reports and in the form of public speaking and presentation, through team presentations on live briefs, case studies and portfolio materials. Throughout your three years on this course, you will carry out the following assessment activities: • Individual reports • Essays • Oral presentations • Portfolios • Enterprise activities • Project work

How to apply

Application codes

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Buckinghamshire New University
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Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

For information about applying to Buckinghamshire New University as an International applicant, please visit

Entry requirements

Qualification requirements

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year.

Please click the following link to find out more about qualification requirements for this course

Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £15000* Year 1
International £15000* Year 1

*This is a provisional fee and subject to change.

Additional fee information

Most courses will involve some additional costs that are not covered by your fees. You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Sponsorship information

Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit

Marketing at Buckinghamshire New University - UCAS