University of Cumbria

Degree level: Undergraduate

Business Management with Marketing (with sandwich placement)

Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Marketing is vital for the success of any business. And, if you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies – will enable you to do just that. You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world. COURSE OVERVIEW Based at our Business School, this course builds on our core management degree. You’ll be given a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications. Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets. Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager. ON THIS COURSE YOU WILL...

  • Develop a thorough understanding of consumer behaviour.
  • Explore marketing communications.
  • Study digital marketing strategies.
  • Nurture the skills needed to bring change to organisations.
  • Learn how to communicate effectively.
WHAT YOU WILL LEARN You'll get a firm grasp of the fundamentals of Business Management with Marketing in small, medium, and large organisations with sound knowledge. But you won't just learn theoretically about business - you'll be doing it. Our innovative teaching can bolster your human resources business practice, because you'll find yourself leading a lecture, or turning the classroom into a boardroom, giving you every opportunity to build your business confidence. Year one
  • Managing People and Organisations
  • The Business Environment
  • Introduction to Business Finance
  • Fundamentals of Business
  • Principles of Marketing
  • Management Accounting
Year two
  • Organisational Behaviour
  • Responsibility, Ethics and Sustainability in Practice
  • Consumer Behaviour
  • Services Marketing
  • Managing Operations
  • Marketing Operations
  • Sandwich Placement
Year three
  • Strategic Analysis
  • International Marketing
  • Global Business
  • Digital Marketing
  • Applied Business Research and Analysis (optional module)
  • Independent Project (optional module)
  • Innovation and Entrepreneurship (optional module)

Course details

Modules

Year one - Compulsory modules: Managing People and Organisations, The Business Environment, Introduction to Business Finance, Fundamentals of Business, Principles of Marketing, Management Accounting. Year two - Compulsory modules: Organisational Behaviour, Responsibility, Ethics and Sustainability in Practice, Human Resource Management, Theory and Practice, Sandwich Placement, Services Marketing, Managing Operations, International Economics. Year three - Compulsory modules: Strategic Analysis, Business Psychology, Global Business, Digital Marketing. Optional modules (subject to availability and demand): Applied Business Research and Analysis, Independent Project, Innovation and Entrepreneurship.


How to apply

Application codes

Course code:
N104
Institution code:
C99
Campus name:
Lancaster
Campus code:
L

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students
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Student satisfaction
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Employment after 15 months (Most common jobs)
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Go onto work and study

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Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £13250 Year 1

Additional fee information

Visit www.cumbria.ac.uk/studentfinance for more information about student fees and finance, and for details about our alumni discount.
Business Management with Marketing (with sandwich placement) at University of Cumbria - UCAS