Marketing is vital for the success of any business. And, if you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies – will enable you to do just that. You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world. COURSE OVERVIEW Based at our Business School, this course builds on our core management degree. You’ll be given a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications. Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets. Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager. ON THIS COURSE YOU WILL...
- Develop a thorough understanding of consumer behaviour.
- Explore marketing communications.
- Study digital marketing strategies.
- Nurture the skills needed to bring change to organisations.
- Learn how to communicate effectively.
- Managing People and Organisations
- The Business Environment
- Introduction to Business Finance
- Fundamentals of Business
- Principles of Marketing
- Management Accounting
- Organisational Behaviour
- Responsibility, Ethics and Sustainability in Practice
- Consumer Behaviour
- Services Marketing
- Managing Operations
- Marketing Operations
- Sandwich Placement
- Strategic Analysis
- International Marketing
- Global Business
- Digital Marketing
- Applied Business Research and Analysis (optional module)
- Independent Project (optional module)
- Innovation and Entrepreneurship (optional module)
Year one - Compulsory modules: Managing People and Organisations, The Business Environment, Introduction to Business Finance, Fundamentals of Business, Principles of Marketing, Management Accounting. Year two - Compulsory modules: Organisational Behaviour, Responsibility, Ethics and Sustainability in Practice, Human Resource Management, Theory and Practice, Sandwich Placement, Services Marketing, Managing Operations, International Economics. Year three - Compulsory modules: Strategic Analysis, Business Psychology, Global Business, Digital Marketing. Optional modules (subject to availability and demand): Applied Business Research and Analysis, Independent Project, Innovation and Entrepreneurship.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|