Course summary
Explore how economic and marketing forces influence the decisions of producers, processors, retailers, consumers and policy-makers along food supply chains at domestic and international levels. This includes consumers' food choices and behavioural changes, marketing decisions in food retailing and manufacturing, and policy issues. For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/Subject-area/international-development-and-applied-economics-pg/msc-food-economics-and-marketing
Modules
Sample modules: Advertising and Branding * Advanced Marketing * Consumer Behaviour and Food Marketing * Food Policy * Marketing Research Methods * Nudging and Behaviour Change * Research and Study Skills for Independent Learning. Please note that all modules are subject to change. Check our website for more details about the course structure.
Entry requirements
IELTS: 6.5 overall with no element less than 5.5 (or equivalent). Entry requirements: Applicants are normally required to have a good undergraduate honours degree, ideally with upper second-class or above (or equivalent from an internationally recognised university outside the UK). Applicants who have relevant career experience are also welcome to apply. Students may join immediately after their undergraduate degree, or after some years of employment to enhance career prospects by acquiring further skills. You will need an intermediate knowledge of microeconomics and quantitative methods, however, strong applicants with little or no training in economics may be admitted, provided you attend a pre-sessional economics course.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Reading
Whiteknights House
PO Box 217
Reading
RG6 6AH