Sport has been transformed by media investment and emergent technologies that range from the latest English Premier League television and radio broadcast deals to the huge growth of online media. The football industry is supported by all media platforms including print, broadcast and online at multiple levels as a source of content, as well as a competitive business tool in the pursuit of audiences and as a forum and environment for social media discussion. Sports media is a multi-faceted environment and this degree provides you with a contextual degree on how public relations and journalism relate to the business of football. In this century, the mutual dependence of football business and the media has become central to understanding either industry. What was once back page news is now regularly seen on the front, and often before readers see any of this content they have seen or heard live coverage of games, wherever they are in the world, via television or the internet. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media. UCFB brings senior figures from organisations such as Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights in to how the media really works in order to supplement the teachings from UCFB’s own industry professionals and experienced media academics. The media pathways explore the many facets of media communications and develop your understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.
Year 1 Modules: Principles of Sports Media, Understanding the Business of Football, Industry Competencies (Mental Wealth), Sport, Media and Society, Introduction to Broadcasting, Business of Digital Media Year 2 Modules: Applied Digital Journalism, Media Law and Ethics, Industry Readiness (Mental Wealth), Research Methods, Public Relations Strategy, TV Studio Production Year 3 Modules: Football Brand Management, PR Crisis Management in the Football Industry, Digital Futures, Professional Project, Industry Engagement (Mental Wealth)
This programme is predominantly assessed through coursework, however students will also be expected to undertake a number of written exams and will also be assessed through practical examinations for certain elements of the programme.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- UCFB Etihad Campus
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
This course may be available at alternative locations, please check if other course options are available
Our access to an International Licence is currently being reviewed. This means we are unable to accept applications for anyone who requires a student visa to study in the UK as we cannot issue Confirmation of Acceptance for Studies (CAS). If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact [email protected]
Additional entry requirements
Applicants who do not meet the programme's minimum entry requirements will be asked to attend an interview and assessment at a UCFB campus.
English language requirements
|IELTS (Academic)||6||A minimum of 5.5 required in each specific band.|
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Channel Islands||£9250||Year 1|
|Northern Ireland||£9250||Year 1|
Additional fee information
Please see https://www.ucfb.ac.uk/ for information on tuition fees and funding opportunities at UCFB, including our Undergraduate Scholarships and Bursaries scheme.