In recent years Marketing and PR has gained increasing significance as organisations look to face local, national and international challenges. Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more. This exciting honours degree in Marketing & Public Relations (PR) aims to equip students with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by the Chartered Institute of Public Relations (CIPR) students will become members of this professional association for the duration of their degree. This course aims to provide a thorough understanding of the marketing industry and PR best practice. Alongside extensive knowledge of significant marketing functions within core business strategies, you will be equipped with skills essential for successful entry into the marketing sector. Within this course, you will have the opportunity to embark on study trips, as well as mandatory marketing training with local employers and industry experts. Furthermore, you’ll learn to develop creativity with an entrepreneurial flair and successfully combine innovative ideas with strategic thinking. Key Course Benefits;
- Upon completion of this course, you will receive a qualification awarded by Coventry University, which was ranked 13th best university in the UK in the Guardian University Guide 2019.
- You will receive support with applying for short and long-term placements, to gain the experience employers desire, with our in-house Careers & Employability Department.
- In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced.
- Small tutorial group sessions ensure that you receive the mentoring help and support you need.
- We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.
- Hands-on experience of marketing and PR practices, with entry into international competitions against other universities.
Your main study themes are: Leadership and Management: Sales and management resources, ethics and governance, managerial principles, management tools and techniques, development, management and exploitation of information and communication systems. International Marketing: Critical appraisal of the theories related to the development of an international marketing and sales strategy, including risk factors, country, cultures and competitors. Industry Adaptation: Environmental factors that influence sales and marketing strategies, policies and processes which includes the competitive marketplace, supply chain, technology, legislation, regulation and social factors. Research Methods: Critical analysis, reflection, information searching and experimental design in the biological sciences. Data collection, analysis and presentation. Additional study themes include: Innovation and creativity Entrepreneurism Marketing and PR strategy development Marketing and PR practice For more information about what you will study, please visit our website.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- CU Coventry
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to an Applicant Visit Day to discover more about the course and studying at Coventry University Group.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£7950||Year 1|
|Channel Islands||£7950||Year 1|
|Republic of Ireland||£7950||Year 1|