20Apr
UndergraduateCoventry University has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.
Open days
Course summary
The Marketing and Public Relations (PR) BA (Hons) degree aims to equip you with the knowledge, competencies and skills that are required to be successful in contemporary marketing and PR industries. In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image. Recognised by the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become members of these professional associations for the duration of your course and have the opportunity to gain a Level 4 CIM Certificate in Professional Marketing in addition to your degree (subject to additional fees). If you choose to leave the degree course after successfully passing Year 1, you will be eligible for a Higher National Certificate (HNC) in Marketing and PR. If you choose to leave the degree course after successfully passing Year 2, you will be eligible for a Higher National Diploma (HND) in Marketing and PR. For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.
Modules
Year 1: Marketing Principles Marketing Communications Public Relations in Context Contemporary Skills for Public Relations Year 2: Digital Marketing Entrepreneurial Marketing Innovation in PR Media Relationship Management Final year: International Marketing and PR Advanced PR Planning and CSR Strategic Marketing Management Marketing and PR Research Project
How to apply
25Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N520
- Institution code:
- C85
- Campus name:
- CU Coventry
- Campus code:
- 5
Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
Entry requirements
Qualification requirements
UCAS Tariff - 104 points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM
Access to HE Diploma
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - D*D
International Baccalaureate Diploma Programme - 28 points
GCSE/National 4/National 5
All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to an Applicant Visit Day to discover more about the course and studying at Coventry University Group.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £7950 | Year 1 |
| Northern Ireland | £7950 | Year 1 |
| Scotland | £7950 | Year 1 |
| Wales | £7950 | Year 1 |
| Channel Islands | £7950 | Year 1 |
| Republic of Ireland | £7950 | Year 1 |
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
CU Coventry
8 Mile Lane
Coventry
CV1 2TU