Course summary
The Marketing and Public Relations (PR) BA (Hons) degree aims to equip you with the knowledge, competencies and skills that are required to be successful in contemporary marketing and PR industries. In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image. Recognised by the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become a member of these professional associations for the duration of your course and have the opportunity to gain a Level 3 Foundation Certificate and Level 4 CIM Certificate in Professional Marketing in addition to your degree (subject to additional fees). If you choose to leave the degree course after successfully passing Year 1, you will be eligible for a Higher National Certificate (HNC) in Marketing and PR. If you choose to leave the degree course after successfully passing Year 2, you will be eligible for a Higher National Diploma (HND) in Marketing and PR. For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.
Modules
Year 1: Marketing Principles Marketing Communications Public Relations in Context Contemporary Skills for Public Relations Year 2: Digital Marketing Entrepreneurial Marketing Innovation in PR Media Relationship Management Final year: International Marketing and PR Advanced PR Planning and CSR Strategic Marketing Management Marketing and PR Research Project
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 104 points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM
Access to HE Diploma
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - D*D
International Baccalaureate Diploma Programme - 28 points
GCSE/National 4/National 5
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
England | £7950* | Year 1 |
Northern Ireland | £7950* | Year 1 |
Scotland | £7950* | Year 1 |
Wales | £7950* | Year 1 |
Channel Islands | £7950* | Year 1 |
Republic of Ireland | £7950* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
CU Coventry
8 Mile Lane
Coventry
CV1 2TU