Digital Marketing Management at Cardiff Metropolitan University - UCAS

Cardiff Metropolitan University

Degree level: Undergraduate
Awarded by: Cardiff Metropolitan University (Prifysgol Metropolitan Caerdydd)

Digital Marketing Management

Course options

Course summary

The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal 'must do' activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing. Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a joined-up digital marketing plan. The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you. We offer this programme with two study options. You can choose three years full-time or four years full-time which would include a one-year professional placement between years two and three that will give you hands-on experience in a real-life working environment. This sandwich year would give you practical skills that many employers seek, giving you a competitive edge upon graduation.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

How to apply

Application codes

Course code:
N501
Institution code:
C20
Campus name:
Cardiff Met - Llandaff
Campus code:
1

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


English language requirements

TestGradeAdditional details
IELTS (Academic)6No element lower than 5.5. Academic IELTS test required.
PTE Academic52No element lower than 51
TOEFL (iBT)72TOEFL Internet required.
Cambridge English AdvancedLevel B2Minimum 169 (no element lower than 162)

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9000 Year 1
Channel Islands £9000 Year 1
EU £16000 Year 1
England £9000 Year 1
Northern Ireland £9000 Year 1
Scotland £9000 Year 1
Wales £9000 Year 1
International £16000 Year 1

Additional fee information

For additional costs relating to this programme, please refer to http://www.cardiffmet.ac.uk/additionalcosts
Digital Marketing Management at Cardiff Metropolitan University - UCAS