University College Birmingham has opted into the TEF and received a Silver award.
Course snapshot All business sectors are seeking out graduates with digital marketing skills and our Digital Marketing course, accredited by University of Birmingham, will give you the skills and confidence to thrive in this competitive field. Who’s the course for? Digital marketing channels have revolutionised the manner in which all businesses – domestic or global, and large or small independent enterprises – operate and market their commercial activities. An ever-increasing number of organisations are embracing digital marketing platforms to enhance and support their core marketing communications objectives – and this course will allow you to maximise your career opportunities and progression. Why should I study the course?
- If you are currently working, or aspire to work in, the areas of marketing, media and digital technologies, this course will enable you to study marketing and digital applications.
- You will develop an awareness of the current practices concerned with digital marketing and get first-hand experience of the issues which are prevalent in today’s digital marketing environment.
- Your experience will be enhanced through guest lectures from leading digital and social media industry experts.
- After completing the second year of this course, you will be given the opportunity to take a 48 week optional placement, overseas or in the UK.
- Media development and advertising
- Web design and digital marketing
- Online community management
- Social media marketing and management
- Digital planning and strategy
- Essentials of Digital Marketing Communications
- The External Business Environment
- Marketing Dynamics
- People and Organisations
- Planning for Professional Development
- Principles of Finance
- Digital Toolkit
- Marketing Intelligence
- Consumer Insights
- Digital Marketing Planning
- Advanced Digital Toolkit
- Employability in Practice
- Digital Content and Copy
- Enterprise Start-up Studies
- Operational Sales Management
- Creative Communications
- Business Innovation and the Environment
- Voluntary Initiative
- Digital Planning and Analytics
- Creative Digital Innovation
- Managing Online Communities
- Marketing Showcase
- Brand Management
- Social Entrepreneurship
- Advertising and Media Management
- International Marketing
Teaching Teaching is carried out by appropriately qualified and experienced lecturers. In a typical week you will have up to 13 contact hours of teaching made up as follows:
- Large group teaching - 5 hours of lectures in lecture rooms
- Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities.
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)
- Coursework - 68%
- Practical assessment - 24%
- Written examinations - 8%
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
|Campus name||Main Site|
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Transferring from another university At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. What do I need to do? To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> https://portal.ucb.ac.uk/#/admissions/ucb-direct-apply Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Accreditation for Previous Learning (APL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.
|UCAS Tariff||96 points||Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required. If you are unsure if your qualification is accepted call us on 0121 604 1040 or email email@example.com.|
|A level||CCC||UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||MMM||This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.|
|Access to HE Diploma||D: 15 credits||You will need a minimum of 96 UCAS Tariff points. A minimum of 15 Level 3 credits at Distinction.|
|Scottish Higher||You will need a minimum of 96 UCAS Tariff points|
Students who are studying a combination of different qualification types will receive an offer that will be inclusive of all Level 3 qualifications.
English language requirements
|Cambridge English Advanced||Level B2||BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill|
|IELTS (Academic)||BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component|
|Institution's Own Test||BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component|
To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.
UCB English Language Requirements
Fees and funding
|Channel Islands||£9250||Year 1|
|Northern Ireland||£9250||Year 1|