University of Hull

Degree level: Undergraduate

Marketing and Management

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

TEF Silver

University of Hull has opted into the TEF and received a Silver award.

Find out more about the TEF.

This accredited course is ideal if you want to become a creative, strategic decision maker – delivering imaginative solutions to business problems. This course is designed for people with a strong interest in marketing, but who also want to gain management skills and knowledge. It's ideal if you want to become a creative, strategic decision maker who's capable of delivering imaginative solutions to business problems.

  • This degree is accredited by the Chartered Institute of Marketing (CIM), making you eligible for student membership.
  • The course won the CIM Best Student Engagement Award for two years running, in 2016 and 2017.
  • 94% of our students are in work or further study six months after graduating (UK domicile full-time first degree leavers; Destinations of Leavers from Higher Education survey for the academic year 2016/17, published by HESA 2018).
You'll learn how to understand consumer behaviour through marketing intelligence and analytics – and how to use digital marketing and social media for commercial advantage. And you'll prepare for the challenge of staying up to date with the unpredictable, fast-paced business world. Official Team GB partners Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it. What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership. We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else. Find out more at hull.ac.uk/teamgb

Course details

Modules

Year 1 Compulsory modules Marketing Accounting and Finance Personal and Professional Skills for Contemporary Organisations Business Environments Operations, Supply Chain and Business Practices World Economy Year 2 Compulsory modules Consumer and Business Buyer Behaviour Responsible Business in Society Integrated Marketing Communications and Branding Organisational Management Research Methods Optional modules Contemporary Marketing Management Marketing Intelligence Summer School Internet, e-Commerce and Emerging Technologies Management Systems and Standards for Sustainability Supply Chain Information Management and Big Data Passport Languages Year 3 Compulsory modules Digital Marketing and Social Media International Marketing Business Strategies Dissertation or Research Project Optional modules Social and Not-for-profit Marketing Employee Relations and Engagement Organisation in the Digital Economy Managing Your Money – Personal Financial Planning Summer School Business Project Management All modules are subject to availability and this list may change at any time.

Assessment method

You'll be assessed through a combination of written, practical and coursework assessments throughout your degree. Written assessment typically includes exams and multiple choice tests. Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work. Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course codeN504
Institution code H72
Campus nameThe University of Hull
Campus code-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff 112 points Points can be from any qualification on the UCAS tariff, but must include at least 80 points from A levels BTEC Subsidiary Diploma, Diploma or Extended Diploma OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma CACHE Diploma or Extended Diploma Irish Leaving Certificate Scottish Highers Welsh Baccalaureate Advanced Diploma or a combination of appropriate Level 3 qualifications
Access to HE Diploma D: 15 credits M: 15 credits
International Baccalaureate Diploma Programme 28 points

English language requirements

TestGradeAdditional details
IELTS (Academic)6This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit www.hull.ac.uk
Institution's Own Test60% overall (with minimum 55% in each skill)

Please click below for a list of the English language qualifications we accept.

https://www.hull.ac.uk/Choose-Hull/Study-at-Hull/Admissions/English-language-requirements.aspx


Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £14500 Year 1

Additional fee information

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination). There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. We work hard to help ease money concerns during your time at university with a range of scholarships and bursaries that can make a huge difference to your budget. See www.hull.ac.uk/scholarships for more details.
Marketing and Management at University of Hull - UCAS