Course summary

The specialisation in Marketing & Creativity is part of the Master Degree (DEAMIE)*. The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. It deploys multiple approaches to marketing through its case- and project-based #NotByTheBook teaching methodology, preparing the next generation of strategic, responsible, competent and creative marketers. The MSc in Marketing & Creativity curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars with corporate partners, case studies, experience in emerging markets, and guest speakers, as well as a minimum four-month professional experience (internship/direct employment) which allows participants to immediately apply their learnings to real-life companies and assignments. The specialisation fosters creativity and critical thinking with a methodological and systematic approach. It teaches how to be strategic and analytical in a data-driven world to provide innovative solutions to complex problems, while also teaching students about creativity in business, management and performance, developing their cognitive flexibility, fluency of ideas and agility.