Course summary

This innovative course will enable you to develop the skills required to successfully manage and lead a variety of sports, events, organisations and people. This degree focuses on business and management within the sports industry. You’ll study a combination of management, policy and sociology modules, developing a thorough and critical understanding of sport management issues and theory. There is also the option to focus on two different pathways, outdoor adventure management and football business management. Outdoor adventure management will cover coaching, outdoor studies, event management and include topics such as nature therapy, outdoor education, adventure recreation (with tourism) and extreme sports. While football business management offers a rounded business education, with all learning contextualised to the football environment. Potential topics covered include marketing, management, football development, sociology, organisational behaviour and strategic planning. With employability at its core, you’ll be able to develop practical and professional skills through a variety of placement options from a four-week work placement unit to a sandwich year-long placement. The course team’s established industry links have provided previous students with the opportunity for valuable industry work experience. Past students have also benefitted from talks delivered by guest lecturers, giving insight around current issues in the industry to help build their knowledge and network of contacts. You’ll learn from a teaching team with a broad range of academic and industry experience. What does this course lead to? This course can lead to careers in the business and management side of the sports industry - potential career paths include marketing, finance, sport events, sport tourism and adventure sport. The skills you’ll build up on the course could also create entrepreneurial opportunities, such as setting up your own sports business enterprise. Who is this course for? This programme is the ideal way for applicants to combine their love of sport with essential business and management skills. Applicants come from a wide range of academic backgrounds and tend to be aspiring to careers in sports marketing, centre management, coaching, sports development and sports administration or developing their own business.