- Learn from staff with extensive industry experience as you engage with real marketing projects
- Gain vital networking and skills development on a year-long work placement approved by the Winchester Business School before moving on to the final year of study
- Study specialist marketing modules in the key areas of branding, enterprise, management and digital marketing
- Learn how to create a brand, undertake market research and respond to marketing briefs
- Our graduates take up careers within a range of prestigious organisations, while some start their own businesses
- Our campus is friendly and compact with a community feel, offering first-class, sustainable facilities for learning and teaching.
Developing a critical understanding of marketing is fundamental to the course; theoretical concepts are explored in many contexts, allowing students to gain problem-defining skills. Analytical skills are developed to enable students to interpret and translate data to make marketing decisions. Year 1 - students are introduced to the business principles underlying marketing. Students gain an understanding of the marketing profession and identify and develop key marketing skills. The emphasis of Year 2 is how to respond to consumers and stakeholder needs to create viable marketing opportunities, as well as providing opportunities for students to hone their management capabilities. Year 3 is strategic in nature allowing students to develop critical thinking skills. Students consider the complexities and ethical implications of marketing, exploring the relationship between culture & marketing and marketing & society. There is a one year work placement before the 3rd year of study.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Applicants who wish to apply for advanced standing (exemption from part of a programme) based on previous study are considered on an individual basis. Applicants are required to provide transcripts. confirming the module titles and grades they have already achieved, as well as module handbooks and/or programme specifications showing the learning outcomes of the modules completed.
We accept a wide range of non-UK qualifications and use UK NARIC (National Recognition Information Centre) guidelines to confirm their equivalence.
Applicants are required to hold a minimum of 2 x A-level or equivalent qualifications (e.g. 2 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. We welcome applicants who have completed the Extended Project (EP/EPQ) and points obtained from this qualification will be included in any offer. In addition, we accept a maximum of 32 points from level 3 qualifications below A2 that are included in the tariff (e.g. AS-levels not studied at A-level, music or dance qualifications). If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.
English language requirements
|IELTS (Academic)||6||An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.|
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|
Additional fee information
University of Winchester