Study specialist marketing modules in the key areas of research, consumer behaviour, integrated communications, management, branding, ethics and digital

Practical and applied assessment provide means to apply module knowledge

Gain vital networking and skill development on a year-long work placement, part-time work placement or our volunteering module

Our graduates take up careers within a range of local, national and global organisations, while some start their own businesses

How do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry within diverse sectors, roles and career paths. Our three-year Marketing course gives you a critical understanding of the subject within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. Our staff bring an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content. The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills. The second year provides you with opportunities to hone your marketing management capabilities. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities. The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society. Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, work experience or research into management issues. Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice. Career options are as diverse and broad as the course itself – your biggest challenge is deciding which area to go into. Potential roles include sales, brand management, business development, market research, communications and customer liaison. Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.

Modules

Developing a critical understanding of marketing is fundamental to the course; theoretical concepts are explored in many contexts, allowing students to gain problem-defining skills. Analytical skills are developed to enable students to interpret and translate data to make marketing decisions. Year 1 - students are introduced to the business principles underlying marketing. Students gain an understanding of the marketing profession and identify and develop key marketing skills. The emphasis of Year 2 is how to respond to consumers and stakeholder needs to create viable marketing opportunities, as well as providing opportunities for students to hone their management capabilities. Year 3 is strategic in nature allowing students to develop critical thinking skills. Students consider the complexities and ethical implications of marketing, exploring the relationship between culture & marketing and marketing & society. There is a one year work placement before the 3rd year of study.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

Principles for Responsible Management Education

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:: 3R93

Institution code:: W76

Campus name:: Main Site

Campus code:: -

Points of entry

The following entry points are available for this course:

Year 1
Year 2
Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Applicants who wish to apply for advanced standing (exemption from part of a programme) based on previous study are considered on an individual basis. Applicants are required to provide transcripts. confirming the module titles and grades they have already achieved, as well as module handbooks and/or programme specifications showing the learning outcomes of the modules completed.

International applicants

We accept a wide range of non-UK qualifications and use UK NARIC (National Recognition Information Centre) guidelines to confirm their equivalence.

Entry requirements

Qualification requirements

UCAS Tariff - 112 - 120 points

Access to HE Diploma

GCSE/National 4/National 5

T Level - M

Applicants are required to hold a minimum of 2 x A-level or equivalent qualifications (e.g. 2 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. We welcome applicants who have completed the Extended Project (EP/EPQ) and points obtained from this qualification will be included in any offer. In addition, we accept a maximum of 32 points from level 3 qualifications below A2 that are included in the tariff (e.g. AS-levels not studied at A-level, music or dance qualifications). If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.

English language requirements

Test	Grade	Additional details
IELTS (Academic)	6	An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.

Student Outcomes

Operated by the Office for Students

Employment after 15 months (Most common jobs)

Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England	£9250	Year 1
Northern Ireland	£9250	Year 1
Scotland	£9250	Year 1
Wales	£9250	Year 1
Republic of Ireland	£9250	Year 1
Channel Islands	£9250	Year 1
EU	£16700	Year 1
International	£16700	Year 1

Additional fee information

For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (www.winchester.ac.uk).