Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools, and techniques. You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module. Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic, and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success. Our comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating, and controlling the international marketing effort. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing. Previously, for example, students have worked on a project for a small brewery to develop a marketing plan to sell its designer ales from a mobile bus. You’ll graduate with the knowledge, skills, and capabilities to pursue careers worldwide and with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
We are happy to consider applications that reflect a mixture of Level 3 qualifications (such as BTEC Subsidiary Diplomas and A Levels) as long as they are equivalent to our standard entry requirements. Please contact us with any queries regarding entry requirements, as we may be able to accommodate your qualifications.
English language requirements
|6.0 overall with a minimum 5.5 in each component
University of Westminster English Language Requirements
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding