Course summary
With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors. On this CIM - approved and accredited programme, developed in consultation with our industry partners, you will extend your existing skills while gaining the digital and social media marketing knowledge needed in today’s demanding digital global economy. You will look critically at current literature on a wide range of digital marketing theories and issues but the programme is also highly practical. You will work on live case study assignments and group projects while running real-life digital marketing campaigns, applying search and social media marketing techniques to support competitive marketing strategies. You will be taught by internationally recognised experts based in the Salford Business School. Looking at the challenges faced by organisations in a dynamic and competitive global environment, you will learn to understand the role that digital marketing plays in addressing these challenges. You will also look at relevant ethical issues, issues of sustainable development, and how digital marketing can support a wider commitment to social justice. In particular, you will develop the range of skills needed to plan, manage and implement a digital marketing plan to support a business strategy. The programme is highly industry-focussed and culminates in a period of time on work experience. You can choose between a 9-12 month paid placement or the 3-6 month Industry Collaboration Project. Whichever you choose, you will put into practice the knowledge that you've learned. Entry dates in September, January and June. You will:
- Explore digital marketing strategies based on marketing data and analytics
- Develop a critical understanding of consumer behaviour
- Expand your core skills in social media-based targeting and communication strategies
- Look at integrated marketing communications in the 21st century marketplace
- Put your learning into practice through either a paid Industry Placement or the Industry Collaboration Project
How to apply
International applicants
Join over 20,000 students currently studying on our campuses. We have students from over 130 different countries who call Salford home. Find out more at www.salford.ac.uk/international. International students should apply for the MSc route.
Entry requirements
This course is ideal for graduates who want to establish a career in digital marketing or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively you may have been involved in related areas of marketing or digital marketing and want to strengthen your capabilities. Digital marketers need to be outward looking, be interested in the world around them. You should also be self-motivated and have good written and verbal communication skills. The MSc is the only route available for international students.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Please see our website for latest fee information.
Sponsorship information
High-achieving international applicants to Salford Business School postgraduate master’s programme may be eligible for the Salford Business School Postgraduate International Excellence Scholarship or the Salford Business School Silver Award.
Provider information
University of Salford
The Crescent
Salford
M5 4WT