Marketing Psychology at Regent's University London - UCAS

Course summary

This course blends scientific theory with modern marketing practices, giving you the skills to work as a future brand strategist, manager or market researcher. Developed by a team of chartered marketers and psychologists, it not only embraces traditional psychological theories but also touches upon new disciplines including digital anthropology, behavioural economics and neuromarketing – helping you to stand out from the crowd. You’ll explore a range of consumer cultures, learn how to use psychological techniques to identify changes in behaviour and implement new marketing strategies that reflect the fluctuating industry as well as consumers wants and needs – taking into account how cultural differences can affect branding, marketing and consumer behaviour. With access to a scientific laboratory on campus, you’ll be able to work on projects and experiments with classmates – testing theories, analysing data and creating innovative marketing solutions while perfecting your research skills and critical thinking. In your final term you’ll have undertake a marketing placement, solving real problems in a professional organisation. This will be followed by a traditional dissertation. Graduate job-ready Graduate with the ability to psychologically analyse situations and respond with creative marketing solutions – communicating effectively in complex, fast-moving environments. Your skills will suit a wide range of roles including branding, marketing, strategic analysis and developing business start-ups. Our students have secured placements at companies as diverse as Bulgari and a firm investigating AI. This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree.

Assessment method

The programme draws on a wide range of assessment types to reflect the nature of the disciplines and to give you an adequate opportunity to successfully demonstrate achievement on the programme according to your preferred style of learning. This includes academic essays, research activities, reports, presentations, reflective reports, interviews, group work, and live projects. Alternative assessments are provided where possible for students with a registered disability. You will also engage in self-assessment and peer assessment.

How to apply

International applicants

All students pay the same tuition fees at Regent's University London, regardless of nationality. More information is available on the University website:

Entry requirements

We require a minimum of a lower-second class (2:2) UK honours undergraduate degree in marketing, psychology or business or its international equivalent from a recognised institution. For more information on the entry and English language requirements, please visit the programme page:

Fees and funding

Tuition fees

EU £23000 Whole course
International £23000 Whole course
England £23000 Whole course
Northern Ireland £23000 Whole course
Scotland £23000 Whole course
Wales £23000 Whole course
Channel Islands £23000 Whole course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Home/EU advance deposit: £1,000 (non-refundable) Non-EU advance deposit: £4,000 (non-refundable) Please visit the Regent's University London website for more information on fees:

Sponsorship information

Regent's University London offers a number of scholarships and bursaries to help with the cost of tuition fees. More information is available on the University website.

Marketing Psychology at Regent's University London - UCAS