Course summary

The MSc Digital Marketing with Data Analytics offers a comprehensive blend of marketing and analytical skills, preparing students for the dynamic and evolving field of digital marketing. This programme integrates theoretical knowledge with practical applications, ensuring graduates are well-equipped for the digital marketing landscape. You will learn how data can help inform decisions in a digital business environment while being mindful of social responsibility, sustainability and business ethics. Why study MSc Digital Marketing with Data Analytics? Gain the knowledge and skills to plan strategically and implement digital marketing campaigns. Master a range of data analysis techniques and their application to real life digital marketing decisions. Develop the marketing skills needed to operate different channels and strategies used in digital marketing, such as search engine optimisation (SEO). Gain an ability to apply the techniques and tools utilised within marketing for financial analysis and control. Gain the knowledge and skills to enter a range of roles in digital marketing including strategic marketing, data analysis for marketing, consumer engagement, marketing communication, and international marketing.