Marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment, and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital marketing, data analytics and targeting. Our integrated Marketing with Advertising and Digital Communications degree has been designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, and increasingly online world. The degree starts off with an introductory year into marketing and the digital world, which will equip students with the foundational knowledge they need to explore the discipline in-depth in subsequent years. Our course equips you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. You can enhance your employability further by undertaking a placement year. Based in the capital city, you will benefit from LSBU Business School’s links and connections.
Foundation Year • Apps and Applications • Academic Development • Business Communication and Culture • Problem-solving for business • Data-handing for Business and Marketing • Introduction to Marketing Year 2 • Principles of Marketing • Marketing in a Digital World • Finance and the Economy • The Discovery Project • Management and Organisations • Data for Decision Making Year 3 • Understanding the Consumer • Your Marketing Career • Integrated Contemporary Communications • Marketing Research and Digital Analysis • Marketing the Customer Experience Plus one option from: • The Digital Economy • Media Relations • Fundamentals of Project Management Year 4 • Placement Option Year 5 • Global Marketing in the Digital Era • Managing Products and Brands • Marketing and Digital Strategy and Planning • Applied Project Plus one option from: • Strategic Marketing Channels • Social Responsibility and Ethics • Contemporary Issues in Digital Marketing • Volunteering
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- LSBU Main Site - Southwark Campus
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Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
English Language Requirements for International and EU Applicants: IELTS 6.0 (the minimum score required in each skill area is 5.5) or TOEFL IBT 80 ( the minimum score required in each skills areas are: Reading 18, Listening 17, Writing 17, Speaking 20) or Pearson Test of English Academic 52 (the minimum score required in each skill area is 51)
Applicants must hold 5 GCSEs A-C including English and Maths, or equivalent (reformed GCSEs grade 4 or above).
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|