Studying Marketing at Kent Business School, you’ll develop the essential skills needed to promote businesses in a number of creative and innovative ways. Through detailed theory and hands-on experience, you will build important skills to allow you to take the lead on running marketing campaigns with confidence. You will learn how to evaluate marketing scenarios and make informed strategic decisions. You’ll be given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding, and marketing communication strategy. You’ll also explore how marketing fits into the wider business context and what role it plays in society. Taking a Year Abroad and choosing to study in one of our partner universities will allow you to experience another country and culture as you study, and build valuable experience that bolsters your CV. Reasons to Study International Business at Kent
- Tailor your degree to suit your aspirations with optional modules in stage 2 and 3.
- Our course is accredited by the Chartered Institute of Marketing (CIM) where you gain exemptions on CIM Level 5 qualifications.
- We feature in the top 1% of business schools globally with triple accreditation status from AMBA, AACSB and EQUIS
- Gain employability support during your studies and for three years after you graduate.
- Add a Year Abroad or Year in Industry for real-world experience or take a 'Selfie Year' and launch your own business through ASPIRE.
Stage 1 Your first year is a compulsory introductory year, designed to provide you with a solid foundation in the understanding of business practices and their related functions, including topics such as accounting, management, and marketing. Stage 2 Your second year allows you to develop your critical understanding of marketing, developing skills in marketing strategy, branding, marketing research and analysis, plus the opportunity to apply theory to practice. Year Abroad: The Year Abroad is an amazing opportunity giving you the chance to develop personally, academically, and professionally. You will spend a year between Stages 2 and 3 studying at one of our partner universities in Europe or Asia gaining a new academic perspective and experiencing a different culture. Stage 3 Your final year offers you flexibility around your interests but has greater focus on capstone marketing modules such as new product marketing, digital marketing applications and marketing communications with the opportunity to undertake a marketing management project.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Direct entry into Year 2 of this programme is considered on a case by case basis.
English language requirements
Applicants should have grade C or 4 in English Language GCSE or a suitable equivalent level qualification.
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Fees and funding