Course summary

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research. An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making. The programme will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing. Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website. The programme is accredited by the CIMA (the Chartered Institute of Management Accountants) which means students could be entitled to claim exemptions for some of their professional examinations, please see CIMA website.