Course summary
The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. You will study international marketing and intercultural communication. Newcastle University Business School (NUBS) academic staff deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll also learn how to apply them to real-world business challenges. The Master's will equip you with relevant research techniques. You'll use these to investigate and critically analyse international marketing issues. This pathway focuses on issues surrounding global communications and brand management. International marketing and international brand management employers will value this knowledge. You'll have access to the Business School's excellent facilities. NUBS partners with major corporate and social enterprises and academic institutions. These partnerships provide many opportunities for students.
Entry requirements
A 2:1 honours degree, or international equivalent, in the following disciplines: Anthropology Communication Ethnography Intercultural Communication International Relations Linguistics Philosophy Psychology Politics Social Anthropology Social Psychology Sociology TESOL Modern Foreign Languages Accounting Advertising E-Commerce Economics International Trade Management Marketing We will consider your application if you are a graduate in any of the following disciplines, and have relevant professional experience (for example in an international organisation or a cross-cultural context): education area studies English geography history law translation We may consider your application if: you are a graduate in any other discipline and have relevant professional experience (for example in an international organisation or a cross-cultural context) or have lower or non-standard qualifications, and have relevant professional experience (for example in an international organisation or a cross-cultural context)
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Newcastle University
King’s Gate
Newcastle upon Tyne
NE1 7RU