Course summary

This Masters will provide you with an understanding of the contemporary issues impacting on the tourism industry and will explore the cultural, environmental and sustainability dimensions of rural and urban tourism. By the end, you will have the managerial and service-related knowledge to develop culturally, environmentally and sustainably aware destinations. You will learn in both an urban and rural setting at the Gilmorehill Campus in the West End of Glasgow and our beautiful Dumfries campus in the South West of Scotland. WHY THIS PROGRAMME

• Tourism is increasingly impacting upon the sustainability of the regions, cultures and attractions of interest. This programme will enable you to better understand how to protect and exploit fragile socio-economic resources, how we identify international best practice and learn from it, and how to shape new sustainable futures.

• You will address a key issue facing communities, industry and government, and learn how best to develop tourism potential without endangering the surrounding infrastructure and environment.

• The programme seeks to develop your theoretical knowledge of models and concepts within service management and sustainable tourism, including skills applicable to real world scenarios.

• Through industry engagement, you will be able to embed learning and development within the dynamic context of tourism related research, practice and policymaking.

• The programme will introduce you to a range of theories, concepts and methodological approaches across disciplines.

• Through a critical and reflective approach, you will be able to identify potential opportunities in tourism and manage operations to provide sustainable futures.

• There will be opportunities to visit various organisations in the tourism and heritage industry such as Annandale Distillery, Big Burns Supper, Ewart Library and The Hunterian.

• Take advantage of our individualised skills development programme, which will ensure you balance academic theory with crucial employability skills to help you maximise your potential and achieve your career goals.

• Adam Smith Business School is triple accredited.