Course summary

Creative Digital and Graphic Design is an ever-changing dynamic subject to study. This three-year programme has been written with close links to the industry as a sustainable progression pathway into routes of employment or further study. Industry mentors, work placements and live project briefs drive the programme, offering students opportunities to work with design practitioners, freelancers and micro businesses. The programme can prepare you to succeed in a multitude of creative industries with design at the heart of core values and principles. For example, employment opportunities may exist in areas such as Graphic Design, User Experience (UX) design, User Interface (UI) design, Videography, Content Creation, Illustration, Advertising and Branding. Modules complement these wide-ranging core industries, with emphasis in year 3 on personal branding and self-employment, portfolio development and presentation of outcomes to a wider audience including industry professionals. Modules have been written to reflect these wide-ranging creative areas with emphasis on work-based learning, design for digital platforms and entrepreneurship, vital in developing your confidence and your own personal creative identity. Whilst specialising in an area of particular interest, you can learn in an innovative, flexible and creative environment where ideas and concepts are explored through projects designed to enhance an appreciation for research methods and the application of creative digital design. On successful completion of the degree, graduates will be equipped with the following skills: • A working knowledge of industry-standard equipment and software • A professional understanding of the strength and usage of visual communication • An understanding of how to evaluate a client’s needs and to respond successfully to them • A creative identity enabling one to generate and express one’s own personal ideas and beliefs • Experience of working as part of a professional team, gained through group projects and work placements, and through entering national and international design competitions. In addition to our End of Year Degree Show, you may have the opportunity to fundraise to showcase your work to industry professionals at events such as D&AD in London in July where we have had many previous award-winners. Teaching and Assessment Assessment is based on 100% coursework and is undertaken through continuous modular assessment. Studio-based assignments are augmented by lectures, seminars and workshops throughout the year. Progression Opportunities Given the broad range of disciplines that are covered, this course is an ideal foundation for progression into a successful career as a Graphic Designer, Content Creator, Illustrator or Web Designer in advertising, marketing and creative agencies or into postgraduate study.