Course summary
Learn how to apply behavioural insights to the design of human-centred products and strategies. Understanding human behaviour is critical in the development of effective products, services and strategies. In this programme, you will explore how to incorporate theory, research, and practices in behaviour science into the design of positive outcomes. This will involve learning to understand, develop, and monitor behavioural design interventions through using design-led tools, developing an in-depth understanding of users in their context, and honing your ability to integrate knowledge across disciplines. Through learning the tools of design, you will learn to gather insights through research, make sense of complex information, find opportunities for intervention, and develop solutions to tackle the hierarchy of design engineering challenges including performance, systemic, societal and global challenges. You will also learn to critically explore concepts, build your ideas, and test them in the real world to develop impactful outputs. In addition to obtaining advanced knowledge across a range of subjects encompassing design and behaviour science, you will be equipped with a range of transferable skills, including user analytics, methodological skills, problem-solving, design exploration, prototyping and testing ideas, project work and presentation skills. Through all of this, you will augment your existing expertise with a new set of tools for understanding people via the power of behaviour science and approaching problems and opportunities in new ways through design.
Entry requirements
We welcome applicants from any spectrum of Science, Technology or Engineering disciplines. This means we’re open to everything from Biologists and Physicists through to Computer Scientists, Materials Experts, or Mechanical Engineers and many more. Whatever your background, we look for those with experience of basic mathematics and analytical skills (including user analytics, and inferential and probabilistic statistics) to help ensure you thrive when studying with us. You do not need experience of design or behaviour science, but we ask that you are passionate about applied working, learning to build new ideas, and understanding more about the humans at the centre of the problems you are solving. The minimum requirement for entry is equivalent to a First-class UK Bachelor’s Degree with Honours in a Science, Technology or Engineering discipline (or a comparable qualification recognised by the College). In some circumstances, we may also accept those with a 2:1 equivalent if you have substantial (more than 2 years) professional experience or further studies in a related area. Please find further information on entry requirements.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Imperial College London
South Kensington Campus
Kensington and Chelsea
SW7 2AZ