Kingston University

Degree level: Undergraduate

Creative and Cultural Industries: Art Direction

Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Reasons to choose Kingston – Becoming part of our creative agency,, you’ll gain practical experience by working on exciting paid live briefs from companies such as Unilever and Mozilla Foundation. – Kingston School of Art’s industry-standard, cutting-edge workshops, studios and making spaces are accessible to all students. – Facilities include world-class 3D workshops, digital media labs, printmaking, film and photography facilities. Kingston has an ethos of Thinking Through Making. . About this course Can you see yourself working as an art director in advertising, a design studio or on social media? This course will develop your knowledge of these industries, exploring topics such as storytelling, branding and strategy. You’ll also study the art director’s role, learning to create effective advertising campaigns, visual identities and content for organisations and unique projects. There are plenty of opportunities to gain relevant experience, which will enhance your CV. You’ll be able to work on live projects with creative companies, interpreting briefs and developing a coherent visual identity to match a company’s ideas.


– Visual Narratives & Design Thinking: Creating Compelling Stories, Creative Problem-Solving – Creative Project Management – Live case study For a full list of modules please visit the Kingston university course webpage

Assessment method

Assessment typically comprises exams (eg test or exam), practical (eg presentations, performance) and coursework (eg essays, reports, self-assessment, portfolios, dissertation).

How to apply

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


More details about portfolio requirements can be found on the course page on our website. You will be notified by email giving you advice about how to upload your online portfolio, once we have received your application.

English language requirements

Unistats information

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The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

For international fees, please visit: Please visit the provider course webpage for further information regarding additional course costs
Creative and Cultural Industries: Art Direction at Kingston University - UCAS