Creative and Cultural Industries: Art Direction at Kingston University - UCAS

Kingston University

Degree level: Undergraduate

Creative and Cultural Industries: Art Direction

Course summary

Reasons to choose Kingston

  • Becoming part of our creative agency,, you’ll gain practical experience by working on exciting paid live briefs from companies such as Unilever and Mozilla Foundation.
  • Kingston School of Art’s industry-standard, cutting-edge workshops, studios and making spaces are accessible to all students.
  • Facilities include world-class 3D workshops, digital media labs, printmaking, film and photography facilities. Kingston has an ethos of Thinking Through Making.
  • Our commitment to high quality teaching has been recognised with a Teaching Excellence Framework (TEF) Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the framework's two new student experience and student outcomes categories.
About this course Can you see yourself working as an art director in advertising, a design studio, or on social media? This course will develop your knowledge of these industries, exploring topics such as storytelling, branding and strategy. You’ll also study the art director’s role, learning to create effective advertising campaigns, visual identities and content for organisations and unique projects. There are plenty of opportunities to gain relevant experience, which will enhance your CV. You’ll be able to work on live projects with creative companies, interpreting briefs and developing a coherent visual identity to match a company’s ideas. Future Skills Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability. As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge. At Kingston University, we're not just keeping up with change, we're creating it. Career opportunities By the time you graduate, you’ll be ready to apply your expertise to the creative industries, combining your understanding of art and design with your knowledge of commercial practices.


Example modules – Visual Narratives and Design Thinking: Creating Compelling Stories, Creative Problem-Solving – Creative Project Management – Live case study. To view the full list of modules, please visit the University course webpage.

Assessment method

Assessment typically comprises practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, portfolios and dissertation).

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


More details about portfolio requirements can be found on the course page on our website. You will be notified by email giving you advice about how to upload your online portfolio, once we have received your application.

English language requirements

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For international fees, please visit: Please visit the provider course webpage for further information regarding additional course costs
Creative and Cultural Industries: Art Direction at Kingston University - UCAS