University College Birmingham

Degree level: Undergraduate
Awarded by: University of Birmingham

Events Management

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Course summary

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Course snapshot Managing events is an exciting field offering considerable potential for graduates, with the UK industry estimated to be worth more than £42 billion. UCB's Events Management degree will help you develop the skills and knowledge you need to create exceptional event experiences. You'll go on a number of residential trips linked to your learning, and you'll also have the chance to undertake a paid 12-month work placement, allowing you to gain extensive real-world experience with industry organisations both in the UK and around the world. Our course is accredited by the University of Birmingham - one of the world's top academic institutions - as well as the Chartered Management Institute (CMI). Who’s the course for? Our course is ideal for anyone keen to pursue a career in a variety of sectors within the events industry, ranging from festivals, exhibitions and sporting events to wedding planning, incentive travel and resorts. Why should I study the course?

  • WORK PLACEMENT – Gain extensive first-hand experience of the events industry on a paid 12-month work placement, with opportunities in the UK and abroad
  • RESIDENTIAL VISITS – Enjoy a full programme of trips with essential costs covered by the University – past destinations have included York, Windsor, Barcelona, Milan and New York
  • ENRICHMENT – Boost your studies with additional opportunities including working with local charities and hearing from industry speakers – recent guests include Arena Birmingham and Weston Park Foundation
  • INDUSTRY APPROVED – Complete our CMI-accredited events course and receive a Level 5 award in Leadership, with CMI membership and access to learning resources throughout your degree
  • ADDITIONAL QUALIFICATIONS – Enhance your CV with further training such as BIIAB Level 2 Award for Personal Licence Holders and the Cvent Professional Events Management Certificate
Great. Tell me some more One of the highlights of our course is the 12-month paid placement, allowing you to gain extensive industry experience that will serve as a distinctive advantage when you graduate. Our students have previously undertaken placements in events roles with the likes of BI Worldwide, Hilton Metropole, Intu Properties and Air BnB. You’ll also have the chance to work abroad, with past students having worked for the likes of Maxin Prague, Brussels Marriott Grand Place, The Peninsula Hong Kong, Nivea (Hamburg), Accenture (Amsterdam) and Nike (France). There is the option to study this course without the placement year. This can be discussed at application stage. You will have further opportunities to connect with local industry, as well as residential trips with essential costs covered by UCB. Previous students have visited the likes of Windsor, Cardiff, York, Oxford, Liverpool, New York, Milan (World Expo), Valencia (Las Fallas Festival) and Seville (Feria de Abril). What skills will I gain? You will gain an in-depth understanding of the key attributes in creating a successful live event experience. Through our range of optional modules, you'll have the chance to learn about specialist areas including stadium and arena management, social media, financial strategy, global marketing, adventure events and 'dark' tourism. By undertaking the 12-month work placement, you'll develop essential work-ready skills and valuable real-world experience to greatly enhance your career prospects. What about the future? Completing this course will open the doors to a variety of industry roles, including working in:
  • Events management agencies
  • Destination management organisations (DMOs)
  • Charitable foundations
  • Convention, meetings and exhibition centres
  • Festivals and cultural events
  • Sporting events organisations
  • Leisure event providers
You can also progress onto postgraduate level courses, including courses at UCB such as MSc Global Meetings and Events Management.

Course details



  • Event Business Environment
  • Employability Enhancement
  • Events Experience and Digital Design
  • Leadership and Planning of Events
  • Events Supply and Logistics
  • Exploring the Events Industry
YEAR 2 (optional) Work Placement (12 months) YEAR 2/3
  • Managing Events Hospitality
  • Applied Management Research
  • Event Project Management
  • Live Event Creation and Development
  • Essentials of Events Management
Plus one option from:
  • Stadium and Arena Management
  • Social Media in Festivals and Events
  • Dynamics of Business Events
  • Enterprise Start-up
  • Training and Development Skills for Managers
YEAR 3/4
  • Festival and Event Tourism
  • Mega Events
  • Winning Events Bids
  • International Research Project
  • Event Crisis Strategy
Plus one option from:
  • Financial Strategy
  • Global Marketing Solutions
  • Managing Adventure Events
  • Dark and Thanatourism Management
- Personal Effectiveness and Behavioural Skills

Assessment method

Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction. Teaching Example of a typical teaching week (up to 15 contact hours):

  • Large group teaching – 5 hours
  • Smaller group teaching – 5 hours
  • Tutorials – 3 hours
  • Workshop – 2 hours
  • Field trips and visits
You will also need to commit around 20 hours per week for individual study time. Assessment Estimated breakdown of assessment for this degree course:
  • Coursework – 78%
  • Practical examination – 12%
  • Written examination – 10%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Management Institute

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3
  • Year 4

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Transferring from another university At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. What do I need to do? To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Accreditation for Previous Learning (APL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.

International applicants

All non-EU international students can apply directly via our online application forms: Undergraduate applicants can also apply via UCAS, if they wish to apply to more than one university. The International Admissions team aim to respond to any new application made directly via the online application form within 5 working days of receipt. However, this can vary during peak application periods (particularly January-March) or if the team require additional information to process your application. Applicants who apply to transfer to University College Birmingham on to a second year or final year of a course will have their previous course matched for entry. Each application is considered individually and careful consideration is given to all information on your application form. We may also need to contact you regarding your immigration status or previous studies in the UK.

Entry requirements

Qualification requirements

Year 1 Entry: Students who are studying a combination of different qualification types will receive an offer that will be inclusive of all Level 3 qualifications. Advanced Entry: If you are unsure if your previous higher education qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email: [email protected]

Please click the following link to find out more about qualification requirements for this course

English language requirements

TestGradeAdditional details
Cambridge English AdvancedLevel B2BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill
IELTS (Academic)BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component
Institution's Own TestBA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

Unistats information

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Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £11500 Year 1

Additional fee information

UK/EU If you are a UK/EU student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2020/21, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English or EU student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK/EU Fees please go to our website here - International: More information about International Fees please go to our website here -
Events Management at University College Birmingham - UCAS