Course summary
Professionally accredited by the Chartered Institute of Marketing, this programme is ideal for developing a career as a marketing practitioner or in related professions. By successfully completing the programme, you will have exemption from the Strategic Marketing module on the CIM (Chartered Institute of Marketing) Level 6 professional qualification, which is highly sought after by marketing employers. You have three years after graduating to complete two further modules to gain the CIM Diploma. Programme Overview You'll gain: The opportunity to benefit from a range of exemptions from the Chartered Institute of Marketing (CIM) professional qualification modules, which are highly sought by employers.
- The chance to undertake innovative forms of assessment involving live projects in order to blend theory with practice. Students have worked hands-on with various public and private sector organisations (e.g. Liverpool City Council, Liverpool University Library, Woolton Cinema, Liverpool Farmers’ Markets) providing a diverse range of answers to real marketing problems
- A working knowledge of contemporary marketing issues and networking opportunities with marketing experts. Coursework on recent modules has included topics such as analysis of consumer behaviour regarding social media and music downloading
- In addition to a dynamic range of academic staff, guest lectures from Marketing Directors and Marketing Consultants provide real-world expertise and advice for students
- The chance to take part in a vibrant research environment, enriched by major international marketing conferences and seminars held at the university and hosted by the School’s Marketing group.
Modules
The 12-month programme consists of eight compulsory modules followed by a research project (Strategic Business Analysis) or dissertation carried out over the summer period upon completion of Semester 2. Students are required to complete 180 credits to achieve a full MSc.
How to apply
International applicants
Applications from international students are welcomed. Country specific information on entry requirements is listed on our website: www.liverpool.ac.uk/international/countries/index.htm. International qualifications will be evaluated in line with the National Academic Recognition Information Centre (NARIC) guidelines. English language qualifications All applicants must have reached a minimum required standard of English language and are required to provide evidence of this. Qualifications accepted by the University can be found on our International webpages. Please see www.liverpool.ac.uk/international for English Language requirements specific to your country. If you meet the academic requirements of the course but do not have the required level of English Language, it is possible for you to come and study at the University on one of our Pre-sessional EAP programmes. Please see the English Language Centre website for further information about these programmes; http://www.liverpool.ac.uk/english-language-centre/pre-sessional-english-courses/. If you require additional English Language training during your study, the University is able to provide tuition and arrange IELTS tests through its English Language Centre, details of which are available at www.liverpool.ac.uk/english-language-centre.
Entry requirements
The University of Liverpool Management School continues to welcome applications that fulfil our admissions criteria in order to select a balanced international student cohort. However in order to maintain the high quality of student experience, programmes will stop accepting new applications from certain countries once the number of offers from these countries exceed the target. As students from different countries tend to apply at different points in the application period, applications from some countries may close earlier in the year. In these cases we will aim to provide a 3-week notice period to the affected country, prior to any programme closure. Normally a university degree with a minimum of 2:1 standard from a UK university, or an equivalent academic qualification from a similar non-UK institution is required. The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is therefore less suitable for applicants with a first degree in marketing. Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered. All candidates must meet our required level of English. International qualifications: Applications from international students are welcomed. Country specific information on entry requirements is listed on our website: www.liv.ac.uk/international/countries/index.htm. International qualifications will be evaluated in line with the National Academic Recognition Information Centre (NARIC) guidelines.
Fees and funding
Tuition fees
| England | £13000 | Year 1 |
| Northern Ireland | £13000 | Year 1 |
| Scotland | £13000 | Year 1 |
| Wales | £13000 | Year 1 |
| International | £25000 | Year 1 |
Additional fee information
For up to date fees visit https://www.liverpool.ac.uk/study/postgraduate-taught/finance/pgt-fees/
Provider information
University of Liverpool
The Foundation Building
765 Brownlow Hill
Liverpool
L69 7ZX