Course options

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Course summary

Overview Digital technology is having a dramatic impact on the business world. Companies can use real-time data to inform strategy and improve products and processes, while technologies such as artificial intelligence, machine learning and blockchain are creating 'intelligent enterprises'. On this MSc Digital Business Management course, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments. You'll explore how leading enterprise software, including SAP applications, enables development and implementation of digital change in business. When you complete the course, you'll have the skills and practical experience you need to lead and manage the digital transformation of businesses in any industry. What you'll experience On this Digital Business Management Master's degree course, you'll:

  • Learn how to initiate and lead digital change from academics with professional experience and industry speakers
  • Study topics such as digital strategy and leadership, digital technology and innovation, customer experience management, digital transformation, digital business applications and business analytics
  • Sharpen your critical thinking, creative, analytical decision-making and reporting skills along with developing skills in using industry-leading SAP applications, and other ERP, CRM software in your career
  • Complete a digital business consulting project, where you'll work with a company in the UK or overseas to develop and implement digital solutions
  • Use our SAP Next-Gen Innovation Lab, where you'll see how businesses can use technologies and concepts such as the Internet of Things, machine learning, blockchain, analytics and 'big data' to transform their products and processes
  • Get access to our library’s electronic resources 24/7, including thousands of ebooks, ejournals and newspapers, and databases
  • You’ll benefit from our SAP University Alliance membership through access to their learning hub and reduced membership pricing for your SAP certification
Careers and opportunities There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management. What can I do with a Master's degree in Digital Business Management? When you graduate, you'll have the skills and experience to manage a digital business, lead digital transformation and innovation projects, and create new business opportunities using digital technology. What can you do with a Digital Business Management degree? Areas you could work in include:
  • enterprise systems
  • app development
  • business analytics
  • general management
  • internet sales and brokerage
  • digital transformation
  • digital marketing
What jobs can you do with a Digital Business Management degree? Job roles you could go onto include:
  • product manager
  • client relationships/key accounts manager
  • digital business practitioner
  • digital transformation specialist
  • enterprise system specialist
  • digital platform specialist
  • entrepreneur
*consultant You could also continue your studies at PhD level in disciplines such as intelligent enterprise. Career support We'll give you plenty of support in finding employment through careers events, recruitment fairs and our close industrial contacts. After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service, as you advance your career. You can also continue to attend events coordinated through our Business Services Research Office and SAP Next-Gen Innovation Lab, giving you chances to build contacts in the industry and keep your knowledge up-to-date.


What you'll study on this MSc Digital Business Management degree Each module on this Digital Business Management Master's degree course is worth 15 or 30 credits. If you do this course full-time (over 1 year), you'll study modules worth a total of 180 credits from September to September. If you do this course part-time (over 2 years), you'll study modules worth 75 credits in each year with a 30-credit consultancy project in the summer months between years 1 and 2. Modules Core modules are: Digital Strategy and Leadership Customer Experience Management Digital Technology and Innovation Digital Transformation Digital Business Applications Business Analytics The Digital Business Consulting Project There are no optional modules. Your consulting project allows you to study areas that match your interests and career aspirations. Additional courses and certifications We're a member of UKISUG (an independent SAP user group). This means you can also learn more about specific SAP applications by taking additional modules and courses, which are available at significantly discounted rates through the SAP Learning Hub Professional Edition portal. Many of these are hosted on campus at our SAP Next-Gen Innovation Lab. They allow you to get industry-recognised certifications in areas such as: enterprise systems database modelling human resources business finance and budgeting the Internet of Things application development We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies. Therefore, some course content may change over time to reflect changes in the discipline or industry. Work experience and career planning Personal development planning During the course, we'll support you in creating a Personal Development Plan. This allows you to combine the skills you gain during your Master's studies with professional certification opportunities, for example, through learning portals such as openSAP and the SAP Learning Hub Professional Edition. Industry experience The Digital Business Consulting Project module gives you practical experience applying what you've learnt in the industry. You'll work with a business to develop a digital transformation plan. We'll give you all the support you need to identify and partner with a company that matches your career aspirations. UKISUG membership Our membership of UKISUG links you to special interest groups, and gives you access to hundreds of companies that are looking for graduates and professionals with the skills and experience you'll gain on this course. Teaching Teaching methods on this course include: lectures interactive seminars tutorials (one-to-one and in groups) practical laboratory sessions in our SAP Next-Gen Innovation Lab company visits online short courses and certification exams Much of your teaching takes place in the TEAL (technology-enhanced active learning) Studio. TEAL is a teaching format that merges lectures, simulations and hands-on desktop experiments to create a rich collaborative learning experience. This collaborative learning experience is further enhanced with design thinking and consulting workshops. You'll also have access to Moodle, our virtual learning environment. This includes: lecture media and seminar materials case studies (for both seminars and lab practical sessions) course notices discussions

Assessment method

You’ll be assessed through: group research posters and 'poster defence' events written and video reports screencasts (incorporating a report and a practical exercise) your consulting project exams You'll submit most of your coursework using our virtual learning environment, Moodle. You can test your skills and knowledge informally before you do assessments that count towards your final mark. You'll get feedback on all practice and formal assessments so you can improve in the future.

Entry requirements

A second-class honours degree or equivalent in a relevant subject or a master's degree in an appropriate subject. Exceptionally, equivalent professional experience and/or qualifications will be considered. English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Fees and funding

Tuition fees

EU £11400 Year 1
England £11400 Year 1
Northern Ireland £11400 Year 1
Scotland £11400 Year 1
Wales £11400 Year 1
Channel Islands £11400 Year 1
Republic of Ireland £11400 Year 1
International £17900 Year 1

Additional fee information

Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship. Case Studies purchase, UKSUIG Membership (£600), Two guest lectures from industry specialists for the digital transformation module (M31220) (as per previous rate £100 per hour), case studies for Digital Transformation module (£4 approximately per student from the case centre). UKISUG two days conference to attend in Birmingham, cost incurred £600. One proposal accepted by Mark XU to buy SAP Professional edition learning hub for £950. Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation. For more information about fees, go to
Digital Business Management at University of Portsmouth - UCAS