Course summary

Our MSc in Management with a specialism in Marketing is an intensive, one-year, master's-level programme for graduates from a wide range of subject backgrounds. The programme offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management. This programme is for students who wish to pursue a career in marketing within their chosen industry. You will be given an introduction to management followed by a detailed exploration of a specific area of management theory and practice, in this case marketing. The programme attracts students from around the globe and you will be part of a cohort with a wide a variety of backgrounds and interests. Within this MSc pathway, you will develop an in-depth understanding of marketing in today's organisations. You will learn about consumer behaviour and consumption, digital marketing, ethical and sustainable marketing, and branding and brand cultures. We aim to guide, teach and develop analytical and confident critical thinkers. Group work and presentations, often based on industry case studies, allow practical application of theory and develop the teamwork and communication skills expected in today's workplace. Bristol is an entrepreneurial city and home to SETSquared, the world's top university business incubator (UBI Global). You will be taught by leading academics whose research tackles the global societal issues facing modern management. 88% of the our business and management research is rated as world leading or internationally excellent (REF 2021), reflecting its impact in shaping policy and practice.