Course summary
The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour. Why study MSc Marketing & Consumer Behaviour
- You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
- The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.
- the psychological processes underlying consumer behaviour
- the psychology of consumer preferences and choices
- psychological theories of attitude change, persuasion, and influence
- the psychology and strategy of branding
- how to create and sustain customer experience
- behavioural economics (including the psychology of pricing)
- the psychological impact of various types of media and advertising
Modules
The MSc in Marketing & Consumer Behaviour consists of: 90 credits of compulsory modules 30 credits of optional modules a research dissertation of 60 credits The modules are organised within the Institute of Management Studies (IMS) and most have a strong practical component. All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour. Compulsory modules: Consumer Behaviour 15 credits Psychology of Marketing and Advertising 15 credits Research Design and Applied Statistics 15 credits Marketing Strategy 15 credits Creating Customer Experiences 15 Credits Consumer Culture 15 credits Research Project/Dissertation 60 credits Option modules You can also choose up to 30 credits of option modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Marketing & Consumer Behaviour. A list of modules will be published annually by the department, and may include the following: Innovation Case Studies 15 credits Project Management 30 credits Technological Innovation & Market Creation 15 credits Digital Marketing and Branding 15 Credits Marketing Analytics 15 credits Please note that due to staff research commitments not all of these modules may be available every year.
Entry requirements
You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject or equivalent. Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Goldsmiths, University of London
New Cross
Lewisham
SE14 6NW