Consumption, Culture and Marketing at Royal Holloway, University of London - UCAS

Course options

Course summary

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management. This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture. You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff. Distinctive from other marketing programmes in that it combines teaching and research from marketing and sociology. Innovative programme inviting students to critically explore their lived experiences within the consumer society. Flexibility to tailor your studies to suit your specific areas of interest, such as; consumption, markets and culture, marketing communications children and consumption, crime and consumerism, social identities, consumption and difference.

Modules

Mandatory modules; Consumers and Brands; Sociology of Consumption; Consumption Research Methods; Dissertation. A range of optional modules are also available.

Assessment method

Assessment is carried out by a variety of methods including essays, group projects and a dissertation.


Entry requirements

2:1 Normally we require a UK 2:1 (Honours) or equivalent in relevant subjects but we will consider high 2:2 or relevant work experience. Candidates with professional qualifications in an associated area may be considered. Where a ‘good 2:2’ is considered, we would normally define this as reflecting a profile of 57% or above.


English language requirements

TestGradeAdditional details
IELTS (Academic)6.56.5 overall with a minimum of 6.0 in all other sub-scores.

Fees and funding

Tuition fees

Republic of Ireland £8600 Year 1
EU £19500 Year 1
England £8600 Year 1
Northern Ireland £8600 Year 1
Scotland £8600 Year 1
Wales £8600 Year 1
Channel Islands £8600 Year 1
International £19500 Year 1

Additional fee information

These tuition fees apply to students enrolled on a full-time basis. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year. All postgraduate fees are subject to inflationary increases. This means that the overall cost of studying the course via part-time mode is slightly higher than studying it full-time in one year. Royal Holloway's policy is that any increases in fees will not exceed 5% for continuing students. For further information, please see our terms and conditions. Please note that for research courses, we adopt the minimum fee level recommended by the UK Research Councils for the Home tuition fee. Each year, the fee level is adjusted in line with inflation (currently, the measure used is the Treasury GDP deflator). Fees displayed here are therefore subject to change and are usually confirmed in the spring of the year of entry. For more information on the Research Council Indicative Fee please see the RCUK website. The UK Government has confirmed that EU nationals are no longer eligible to pay the same fees as UK students, nor be eligible for funding from the Student Loans Company. This means you will be classified as an international student. At Royal Holloway, we wish to support those students affected by this change in status through this transition. For eligible EU students starting their course with us in September 2023, we will award a fee reduction scholarship equivalent to 30% of the difference between the UK and international fee for your course. This will apply for the duration of your course. Find out more These estimated costs relate to studying this particular degree at Royal Holloway during the 2023/24 academic year, and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.
Consumption, Culture and Marketing at Royal Holloway, University of London - UCAS