Choosing to study the Digital Marketing degree at Aberystwyth Business School (ABS) ensures you will gain cutting-edge skills in disciplines such as customer acquisition, analytics, eCommerce strategy, digital (website) development, content marketing, digital CRM (customer relationship management), digital communications (including social media marketing), digital promotion and user experience. These areas are taught to you by industry practitioners and experienced academics aware of the precise and high demand for technical and market proficient graduates that this subject degree provides. Why study BSc Digital Marketing at Aberystwyth University? Digital Marketing is now fully integrated across all marketing disciplines and is established by contemporary theory and practice that is professionally applied to business and consumer audiences. The Digital Marketing degree at ABS ensures you fully understand the key models, frameworks, and methodologies inherent in this discipline and allows you to understand and synergise your learning to be applicable for the contemporary issues and challenges of the discipline. In addition to the dynamic and vibrant subject material learned in the Digital Marketing degree our particular focus is to ensure content and learning outcomes address the contemporary skills shortage areas in the marketing industry which drive much of the graduate employment opportunities. Alongside the directly applicable skills outlined above you will also develop broader employability skills/competences that include innovative thinking, creative problem solving, experimental based approaches, team working, and audience centricity. Aberystwyth Business School is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a CIM qualification whilst progressing through your degree, or gain exemptions for certain CIM Modules. Early career opportunities for Marketing graduates are heavily focussed in the digital domain. Digital Marketers innovate and shape business in a variety of ways and as a career choice the marketing profession remains diverse and fi nancially rewarding. Recent graduates have gained employment in Acorn Digital (Shanghai), TravelPerk (Barcelona), Next, The Drum (London), McGregor Boyall (Manchester), Reckitt Benckiser, EE, and Aegis Network (London).
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- Main Site (Aberystwyth)
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Points of entry
The following entry points are available for this course:
- Year 1
Applicants are selected on their individual merits and offers can vary. We allow you flexibility in meeting our entry requirements, and all qualifications that you have already gained, or are working towards, will be considered when reviewing your application. We have an inclusive policy which recognises a broad range of qualifications. The entry requirements listed above represent typical offers for some of the most popular qualifications taken by applicants. If you cannot find the qualifications that you are studying (or have previously studied) please contact our Undergraduate Admissions Office (Telephone: +44 (0)1970 622021; Email: [email protected]) for advice on your eligibility and details of the typical offer you are likely to receive.
Additional entry requirements
A minimum grade C or grade 4 pass in GCSE (or equivalent) English or Welsh is a requirement for entry to all our degree schemes. Business, Mathematics, Psychology and Science degree schemes also require a minimum grade C or grade 4 pass in GCSE (or equivalent).
English language requirements
|Cambridge English Advanced||B|
|Cambridge English Proficiency||C|
|IELTS (Academic)||6||With minimum 5.5 in each component.|
|PTE Academic||62||With minimum scores of 51 in each component.|
|TOEFL (iBT)||88||With minimum scores in components as follows: Listening 21; Writing 21; Reading 22; Speaking 23.|
If you are an international student needing more information about the English Language requirement for your course (e.g. country-specific English Language tests, Partner Institution tests, EU/EEA English Language qualifications where the school curriculum is taught in a native language) please contact the Undergraduate Admissions Office for further advice.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9000||Year 1|
|Channel Islands||£9000||Year 1|
|Republic of Ireland||£9000||Year 1|
Additional fee information
Aberystwyth University offers a valuable package of scholarships and bursaries to support students. Our long-established Entrance Examination competition means you could get up to £2,000 a year towards your living and study costs. You can combine that with any or all of our other awards, to make your financial package more valuable. Our awards include Sport and Music Scholarships, Bursaries for Care Leavers/Young Carers/Estranged Students and a range of department specific awards. Please visit our website for full details.
Course contact details
Aberystwyth Business School (undergraduate enquiries)
+44 (0)1970 622500
Undergraduate Admissions Office (undergraduate enquiries)