Digital Marketing at Aberystwyth University - UCAS

Aberystwyth University

Degree level: Undergraduate
Awarded by: Aberystwyth University (Prifysgol Aberystwyth)

Digital Marketing

Course summary

Choosing to study the Digital Marketing degree at Aberystwyth Business School (ABS) ensures you will gain cutting-edge skills in disciplines such as customer acquisition, analytics, eCommerce strategy, digital (website) development, content marketing, digital CRM (customer relationship management), digital communications (including social media marketing), digital promotion and user experience. These areas are taught to you by industry practitioners and experienced academics aware of the precise and high demand for technical and market proficient graduates that this subject degree provides. Why study BSc Digital Marketing at Aberystwyth University? Digital Marketing is now fully integrated across all marketing disciplines and is established by contemporary theory and practice that is professionally applied to business and consumer audiences. The Digital Marketing degree at ABS ensures you fully understand the key models, frameworks, and methodologies inherent in this discipline and allows you to understand and synergise your learning to be applicable for the contemporary issues and challenges of the discipline. In addition to the dynamic and vibrant subject material learned in the Digital Marketing degree our particular focus is to ensure content and learning outcomes address the contemporary skills shortage areas in the marketing industry which drive much of the graduate employment opportunities. Alongside the directly applicable skills outlined above you will also develop broader employability skills/competences that include innovative thinking, creative problem solving, experimental based approaches, team working, and audience centricity. Aberystwyth Business School is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a CIM qualification whilst progressing through your degree, or gain exemptions for certain CIM Modules. Early career opportunities for Marketing graduates are heavily focussed in the digital domain. Digital Marketers innovate and shape business in a variety of ways and as a career choice the marketing profession remains diverse and fi nancially rewarding. Recent graduates have gained employment in Acorn Digital (Shanghai), TravelPerk (Barcelona), Next, The Drum (London), McGregor Boyall (Manchester), Reckitt Benckiser, EE, and Aegis Network (London).

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Applicants are selected on their individual merits and offers can vary. We allow you flexibility in meeting our entry requirements, and all qualifications that you have already gained, or are working towards, will be considered when reviewing your application. We have an inclusive policy which recognises a broad range of qualifications. The entry requirements listed above represent typical offers for some of the most popular qualifications taken by applicants. If you cannot find the qualifications that you are studying (or have previously studied) please contact our Undergraduate Admissions Office (Telephone: +44 (0)1970 622021; Email: [email protected]) for advice on your eligibility and details of the typical offer you are likely to receive.

Additional entry requirements


A minimum grade C or grade 4 pass in GCSE (or equivalent) English or Welsh is a requirement for entry to all our degree schemes. Business, Mathematics, and Science degree schemes also require a minimum grade C or grade 4 pass in Mathematics and/or Science at GCSE (or equivalent).

English language requirements

TestGradeAdditional details
Cambridge English AdvancedB
Cambridge English ProficiencyC
IELTS (Academic)6With minimum 5.5 in each component.
PTE Academic62With minimum scores of 51 in each component.
TOEFL (iBT)88With minimum scores in components as follows: Listening 21; Writing 21; Reading 22; Speaking 23.

If you are an international student needing more information about the English Language requirement for your course (e.g. country-specific English Language tests, Partner Institution tests, EU/EEA English Language qualifications where the school curriculum is taught in a native language) please contact the Undergraduate Admissions Office for further advice.

Fees and funding

Tuition fees

England £9000 Year 1
Northern Ireland £9000 Year 1
Scotland £9000 Year 1
Wales £9000 Year 1
Channel Islands £9000 Year 1
Republic of Ireland £9000 Year 1
EU £16520 Year 1
International £16520 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

The UK and Welsh Governments have confirmed that EU students commencing their studies in the academic year 2021/22 will no longer be eligible for home fee status. Fees for EU students will therefore be charged in line with international fees from 2021/22 onwards. Please note Irish nationals will continue to be eligible for home fee status and support by the Welsh Government under the Common Travel Area arrangement

Sponsorship information

Aberystwyth University offers a valuable package of scholarships and bursaries to support students. Our long-established Entrance Examination competition means you could get up to £2,000 a year towards your living and study costs. You can combine that with any or all of our other awards, to make your financial package more valuable. Our awards include Sport and Music Scholarships, Bursaries for Care Leavers/Young Carers/Estranged Students and a range of department specific awards. Please visit our website for full details.

Digital Marketing at Aberystwyth University - UCAS