Course summary

You’ll engage with businesses of all types and sizes and learn more about marketing in the commercial world. You’ll learn the range of marketing practices, respond to commercial design briefs and engage directly with businesses. You’ll focus on marketing communication, marketing research, international strategic marketing, digital-marketing and brand management as well as learning to understand customers and their needs. Modules include: International Strategic Marketing, Marketing Communications, Digital Marketing, Brand Management The vocational focus of this course means it’s perfect if you’re looking to move into marketing or if you want to build upon existing marketing expertise. Study style Assessments involve you developing academic arguments as well as marketing writing, advertising design and marketing campaign development skills. The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career. If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level. For more information and to apply for the Marketing course, please visit the course page at www.glos.ac.uk/Postgraduate