Course summary
Become an expert in successful and innovative communication between brands and target audiences. You’ll use your knowledge to drive sustainable organisational growth. As part of this course, you’ll:
- Develop your expertise in the strategic management of integrated marketing communications and advertising
- Study broader marketing areas such as market research and digital communications
- Understand how to use your communications expertise to build relationships with specific target audiences
- Learn how to support the achievement of business objectives and development through marketing and advertising management
- Have the opportunity to be mentored by marketing practitioners
- 100% of students on BA (Hons) Marketing with Advertising Management were positive about the way teaching staff explain things*
- Optional year-long paid work placement in industry
- Professionally accredited by the Chartered Institute of Marketing (CIM)
- Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series
- Use simulation software and real-life activities to replicate decision-making in situations of uncertainty
Modules
Year 1 Core Modules:
- Introduction to Marketing Communications
- Marketing Environments & Sustainability
- Marketing Data & Analytics
- Marketing Essentials
- Digital Marketing Decisions
- Practical Marketing
- Customer Journeys & Insights
- Marketing Research
- Integrated Marketing Communication
- Managing Marketing Projects
- Principles of Advertising
- Creativity & Innovation
- Advertising Strategy
- Media Planning Project
- Strategic Marketing
How to apply
You can no longer submit a new application for courses starting in 2023.
If you already have a 2023 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N5N5
- Institution code:
- L27
- Campus name:
- City CampusC
- Campus code:
- C
Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
Entry requirements
Qualification requirements
UCAS Tariff - 88 points
GCSE/National 4/National 5
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Additional fee information
Provider information
Leeds Beckett University
City Campus
Leeds
LS1 3HE