Course summary
The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
- The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption.
- You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.
- The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.
Modules
You will take the following compulsory modules: Luxury Brands: Retail, Digital and Marketing 30 Credits Luxury Brand Management 15 Credits Intellectual Property, Trademarks and Brands 15 credits Dissertation 60 Credits Optional Modules You'll also take 60 credits of optional modules from across the Institute for Creative and Cultural Entrepreneurship and the Institute of Management Studies. Modules will be subject to change on an annual basis. Recent modules have included: Consumer Behaviour 15 credits Psychology of Marketing and Advertising 15 credits Marketing Strategy 15 credits Project Management 30 credits Tourism in Asia 30 credits Cultural and Creative Tourism 30 credits Culture, Tourism and Regeneration 30 credits Cultural Relations and Diplomacy II: Explorations 30 credits Museums and Galleries as Creative Entrepreneurs 30 credits Museums and Galleries as Creative Entrepreneurs – Communicating Culture 30 credits Interpretation, Education and Communication in the Art Museum 30 credits Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory 30 credits Entrepreneurial Modelling 30 credits Retail Data and Technology 15 credits *Please note that due to staff research commitments not all modules may be available every year.
Entry requirements
You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard or equivalent. Industry experience would be an advantage. Entrepreneurs or industry professionals may gain entry by prior accredited learning, subject to stringent evaluation criteria. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Goldsmiths, University of London
New Cross
Lewisham
SE14 6NW