Seize the opportunity to study marketing communications in a dynamic studio-based environment. In a world where technology is rapidly transforming the way we live, work and play, where reputations are made or broken by an Instagram post, when consumers are starting to wonder whether the environment matters more than the bottom line, modern marketing and communications specialists need to be fast, flexible and future-focused. From marketing theory and problem solving to strategic planning and understanding consumer behaviour, you’ll develop the skills, ideas and solutions to shape the industry’s future. You will: Develop a strong marketing portfolio, showcasing your creative problem-solving and strategic thinking skills Learn by doing, in a variety of classes, including practical workshops, small group project work, team supervision and one-to-one tutorials Meet and network with guest speakers who are experienced marketers working for well-known brands Devise campaigns in response to real briefs set by our industry partners, working alongside Creative Advertising students Gain experience of working in multidisciplinary teams, in a lively studio setting Explore new and emerging marketing technologies, such as data-driven services, augmented reality, voice assistants and chatbots Marketing Communications BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.
Throughout this degree you’ll gain the knowledge, understanding and confidence to become a courageous marketing communications practitioner. You’ll learn vital skills in pitching, copywriting, campaign creation and strategic thinking, acquire an understanding of the ethics and impact of communications in today’s world, experiment with emerging technologies and take on live briefs as part of creative teams Year one In your first year, you’ll delve into the fundamentals of marketing communications theory and practice. You’ll learn core marketing principles, explore how to reach audiences in an engaging way while meeting business objectives, and develop a simple yet essential toolbox of methods to gather and analyse information about target audiences. You’ll also be introduced to the interdisciplinary nature of working in the marketing communications industry, through problem solving and teamwork. Modules Copywriting Marketing Communications Creative Problem Solving Professional Practice Marketing Essentials Strategy & Planning Year two Your second year will involve a deep dive into aspects of creating effective marketing campaigns and understanding how consumers behave in different environments and media channels. You'll engage in debates about the ecological, ethical and social impact of business and the shifting expectations of consumers. You'll also learn how innovation can play a meaningful role in tackling some of these issues by taking on live challenges. In this year you can choose to study abroad or further enhance your creative and digital skills with our specialist option modules. Modules Campaign Creation Collaboration Module Media Lab Consumer Behaviour Year three You’ll be responsible for finding your own placement, with support from the RealWORKS employability team. Choosing this option will enhance your industry experience and skills while studying. How you’ll study during your placement year You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. Year four In your final year, you'll sharpen your critical and creative thinking as you build a professional portfolio that showcases your skills and individual voice. You'll have the chance to embark on an entrepreneurial project to help hone and challenge your creative process and practice. And you'll get the opportunity to top up your BA with a professional qualification from the Chartered Institute of Marketing – the most recognised marketing professional body in the world. Modules Final Year Project Brand Management Advanced Campaign Creation Entrepreneurial Practice The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
We use a variety of assessment strategies over the course of this degree including: Portfolios of practical work Presentations Essays Written or verbal reports Major research project Peer group assessment Your summative (final) assessments occur at the end of each module, usually at the end of the study block. However, you may have interim formative assessments part way through a module as well. These assessments help ensure that you remain on track with your work. You'll receive continuous feedback on all your work throughout the year. This will be delivered through tutorials and while you're working in the studio. At the end of a module, you'll receive detailed written feedback and will have the chance to discuss this with your assessor.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. Through the award of international scholarships, we aim to support academic enrichment by encouraging diversity and excellence at Falmouth. For details of our international scholarships, and how to apply for them, please visit our website at www.falmouth.ac.uk.
If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply. Please contact our Applicant Services team before applying, for advice regarding your individual experience and eligibility. If you are an international applicant and require a Student visa to study in the UK, you must have a recognised English language test approved and vouched for by the University at the appropriate level. Our Applicant Services team can help you with any general questions you may have about study visas or suitable language tests. For more specific advice, we recommend you also consult UKCISA http://www.ukcisa.org.uk/
Additional entry requirements
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