Keele University

Degree level: Undergraduate

International Business and Marketing

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Set in 600 acres of countryside in North Staffordshire, we have one of the largest and most beautiful campuses in Britain. We’re proud to be No.2 in England for Student Satisfaction with Course (Guardian University League Table, 2020), investing more than £140m in our campus in the last ten years, including £45m new science laboratories. In 2021 we were proud to be awarded Sustainability Institution of the Year at the prestigious Green Gown Awards as part of our mission to become a carbon neutral campus by 2030. We're committed to supporting you to achieve your career goals, and have a dedicated Careers and Employability team who can assist you to navigate your options beyond Keele. Course Summary Explore an authentic blend of marketing and international business knowledge and methods designed to give you leading-edge opportunities in the highly competitive world of business. Our programme draws on seminal thinkers, practitioners and world famous companies and industries. International Business will help you to appreciate the diversity of international work cultures and acquire the skills to help manage them. You’ll learn about the global business environment, international business strategies, supply chains and cross-cultural management. In Marketing you will learn how to plan and implement successful marketing strategies. There are exciting opportunities to explore branding and digital marketing and how to implement these in the context of international business. There’s also a firm grounding in the wider social context of organisation and a broad reflection on the ethics of business and marketing. The variety of optional modules available on this course will also enable you to further develop your skills and insights. Work Placement Year The Work Placement Year is a great opportunity to gain industry standard experience between Year 2 and Year 3, before returning for your final year of study. This mix of theory and practical experience allows an understanding of the workplace in your chosen sector/industry. You will receive support from our Student Placement Officer and Careers and Employability team throughout your placement search which you will be responsible for securing. This year aims to set you apart from the crowd and increase your employment opportunities. Visa restrictions apply. Please visit our website for further details. Entrepreneurship Year Eligible for UK students only, this module allows you to showcase your innovative abilities and ideas to develop your business aspirations. Whether you’ve always wanted to create your own start up or are inspired by your studies, this module will allow you to develop your knowledge and skills as well as graduate attributes. The module will take place between Year 2 and Year 3, therefore you will be unable to opt for the Work Placement Year or International Year if you choose this option. International Year Broaden your horizons at one of our partner universities by studying an International Year between Year 2 and Year 3. You will have the opportunity to spend the two semesters of the international year at one partner university or one semester at one university and the second semester at another. On successful completion of all modules across the year, you will graduate with a degree title ‘with International Year’. Teaching and Assessment Keele Business School offers a range of different teaching styles from seminars, group work and lectures. You will be assessed using methods such as examinations, assignments, essays, presentations, vodcasts and team projects, as well a project work completed on the Work Placement Year, Entrepreneurship Year or International Year.

Course details


For a list of core and likely optional modules, please visit our website.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £18900 Year 1
England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
International £18900 Year 1

*This is a provisional fee and subject to change.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
International Business and Marketing at Keele University - UCAS