Course summary

At ARU London, we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. This course's syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing. Our lecturers are experts in their fields and all have industry experience. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this course lays the balanced foundations for a successful career. On successful completion of this course, you might choose to move onto our postgraduate studies, such as our Master of Business Administration (MBA) – International Marketing. The extended degree course has been specifically designed to ensure that candidates gain the skills needed to succeed at degree level. For students who do not meet our standard entry requirements for admission to one of our undergraduate degree courses, ARU London offers the option of an extended four year degree course. Modules help to develop skills in writing assignments, mathematics, computing, public speaking and presenting, whilst developing an understanding of the modern business world. Prospective students should expect to undertake significant amounts of reading and independent study outside of the classroom (approximately 12 hours per week during term time). This course has particular appeal for candidates who want a change in career and candidates wanting to return to education. Our innovative courses ensure that what you learn can be practically applied to the business world as well as preparing you to tackle the academic workload of a full degree course.