Coventry University

Degree level: Undergraduate

International Fashion Management and Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Although you will also get a solid academic grounding, this is a very practical course designed to offer excellent preparation for employment or self-employment in fashion management and/ or marketing. With all of London on your doorstep, you will have countless opportunities to get involved with names, brands, events and ideas, both as part of the curriculum and responding to your own independent interest. London Fashion is London’s heartbeat, so where better to immerse yourself in this industry? Perched as it is between uber-cool Shoreditch and London’s financial district, our campus is ideally placed to help you discover everything from emerging independent labels to established global brands, as well as fashion consultancies and global trend laboratories. Soak up inspiration from the V&A, the Fashion and Textile Museum and London Fashion Week, and explore invention and reinvention in London’s amazing street markets – such as Camden, Spitalfields, Portobello Road and Brick Lane. Tutors You will be taught by experienced and enthusiastic tutors with strong backgrounds in fashion, whether in PR, sustainability, production, consultancy or research. They have extensive networks of fashion contacts, which they exploit mercilessly to offer students outstanding opportunities to mix with the industry – which could eventually open up employment opportunities for you. Internationalisation This entire course is considered from a world perspective, preparing you for a career which understands global issues and which could be based anywhere in the world. Our overseas students offer additional perspectives to everyone’s learning, as they are encouraged to share their home context while comparing and contrasting it with fashion in the UK or the Western world. Facilities Our campus has its own exclusive fashion studio, offering a versatile space for lectures, group work, networking, technology and other resources. Career support You will be encouraged to gain practical experience by working part-time in fashion; undertaking client projects; and doing internships. You will get valuable insights into career development from guest speakers in industry. Soft skills are emphasised, so you will build your confidence, your entrepreneurial skills, and your ability to present yourself and your ideas. Your tutors will be happy to check job applications and CVs at any stage, and our Employment Team can help with any salary negotiations.  Key Course Benefits;

  • Living, studying and even working in London will give you extraordinary exposure to one of the world’s biggest and best fashion capitals.
  • The hands-on nature of this course means it’s designed to help you transition more quickly and easily into the world of paid professional work when you graduate.
  • You will complete your course with a clear idea of the career options open to you in fashion management and marketing – and even in related and unrelated industries.
  • You will be encouraged to use your observations, critical analysis and research skills to develop a habit of lifelong learning which will serve you throughout your fashion career.
  • You will develop your confidence as an individual, as well as within a team, and you’ll become more skilled in researching, writing up and presenting your work to a wide range of audiences.

Course details


Your main study themes are: Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability. Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumers trends, and how to keep a fashion brand relevant. Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends. Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes.  For more information about what you will study, please visit our website.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary.

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
International Fashion Management and Marketing at Coventry University - UCAS