Course summary

This internationally focused programme is designed to prepare students for a career in the events industry at a senior level. Despite economic volatility and political uncertainty, the events industry remains a significant contributor to global, national and regional economies and labour markets. The size and dynamics of the events workforce and culturally diverse audiences means there is a continual requirement for sophisticated managers and analysts. As a key component of the service and experience economies, the event sector continues to require adaptable and highly skilled professionals who understand not only the processes of event planning and management, but a capability to manage in the challenging environments within which events are staged. This programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic and political contexts within which events are conceived and executed. The syllabus is infused with important contemporary themes such as sustainability, the new marketing environment and the role of events in society. Moreover, aims to develop an understanding of and skills in the processes of event management, equipping graduates with high order managerial and intellectual skills. Through a combination of theoretical and practice-oriented study, students have the chance to develop the knowledge and skill set required to conceive, promote and manage events successfully. There is an emphasis on strategic insight and a critical understanding of the operating environment.