University College Birmingham

Degree level: Postgraduate
Awarded by: University of Warwick

Marketing Management for Events, Hospitality and Tourism (Taught)

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

This course is accredited by the University of Warwick OVERVIEW Do you want to work in hospitality, tourism or events? Are you fascinated by the power of marketing? Our Marketing Management for Events, Hospitality and Tourism postgraduate course combines developing your marketing skills with exploring how to apply them to these dynamic industries, giving you specialised expertise for a variety of roles ranging from hotel and business centre management to events companies and marketing positions with major firms. This marketing course focuses on developing effective marketing management competencies with a range of modules designed to reflect the contemporary environment. You will interact and engage with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. Delivered through flexible learning, our course is hands-on and will arm you with a wealth of practical skills and experience while you study. As well as working on live projects and engaging with industry experts, you will be able to develop a wide variety of valuable media skills for the sector studying in our state-of-the-art Digital Creative Studio on campus. WHY CHOOSE THIS COURSE?

  • Practical application – ‘Learn by doing’ through live project work and developing your own business start-up idea, as well as building practical skills in our Digital Creative Studio
  • Expert tuition – Interact and engage with business experts who will mentor you to ensure you develop the skills and knowledge to succeed
  • Flexible learning – Blended delivery provides flexibility for you to weave your study around work commitments
  • Award-winning university – Study at the highest-ranking university in the region according to student choice (Whatuni Student Choice Awards 2023)
FACILITIES Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software. If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities. Students on our postgraduate courses also have exclusive access to our dedicated postgraduate suite in McIntyre House, providing study and meeting spaces, PCs and other facilities. CAREERS AND PROGRESSION Examples of careers you could pursue following this course:
  • Digital marketer
  • Marketing executive
  • Conference centre manager
  • Event manager
  • Hotel manager (small hotel or deputy of larger hotel)
  • Tourist information centre manager
Please refer to our website www.ucb.ac.uk for the latest updates to this course

Modules

  • Global Marketing for Events, Hospitality and Tourism
  • Dynamics of Consumer Behaviour
  • Digital, Social and Integrated Campaign Management
- Analytics for Decision Making

Assessment method

Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. For the most up-to-date information, please refer to our website: www.ucb.ac.uk TEACHING AND ASSESSMENT This programme has been structured into four 30-credit taught modules, sequenced in blocks. Providing accessible and inclusive teaching and learning through a block, blended pedagogy, it will allow you to focus on understanding individual topic areas, while providing flexibility for you to plan your study around your work commitments. The course will be delivered through a range of methods which include attending lectures, seminar debates, enterprising workshops, and interacting with guest speakers and leading entrepreneurs from industry. You will also be expected to engage with independent reading and research to ensure an interactive and personalised learning experience. Our course is assessed through coursework – there are no examinations. Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.


Entry requirements

**Masters Entry Requirements** - A good UK honours degree (minimum 2:2), or international equivalent, in any/relevant subject. - We will also consider your application if you have significant, relevant experience (3-5 years) with degree-equivalent professional qualification. - English Language - IELTS Score of 6.0 with no less than 5.5 in each component **Postgraduate Diploma Entry requirements** - A minimum of a third –class honours degree - An equivalent overseas degree from a recognised institution - We will also consider an equivalent professional qualification - English Language - IELTS Score of 6.0 with no less than 5.5 in each component


English language requirements

TestGradeAdditional details
Cambridge English AdvancedLevel B2MA/MSc/PGDip - Minimum 170 with no less than 160 in any skill
IELTS (Academic)6MA/MSc/PGDip - Overall score of 6.0 with no less than 5.5 in each component
Institution's Own TestMA/MSc/PGDip - Overall score of B2 with no less than B2- in in each component

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

https://www.ucb.ac.uk/our-courses/international/english-language-requirements/english-language-requirements-table.aspx


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

UK Students English students studying a full master's degree are eligible for a postgraduate loan from Student Finance. Please note, if you are planning on studying the Postgraduate Diploma, these courses will not be eligible for a postgraduate loan. For more information please visit https://www.ucb.ac.uk/study/fees-and-funding/postgraduate-fees/ EU and International: A £500 discount is applied if the fees are paid in full at enrolment. For more information please visit https://www.ucb.ac.uk/study/fees-and-funding/international-tuition-fees/
Marketing Management for Events, Hospitality and Tourism at University College Birmingham - UCAS